How do you measure the impact of your digital marketing efforts? That's the question that Ralph and Kasim tackle in this episode, where they continue their discussion about attribution. They reveal the hidden pitfalls of data tracking, the dynamic nature of advertising platforms, and the essential role of full-funnel marketing strategies. The episode also emphasizes the importance of being flexible and agile in the digital arena, providing useful tips and tricks for marketers who want to thrive in this competitive space. Chapters: 00:00:00 - Welcome: How to Master Digital Marketing and Attribution00:03:03 - The Big Question: How Do You Track Your Marketing Results?00:05:18 - Case Studies: What Works and What Doesn't in Attribution00:07:20 - Deep Dive: Unraveling the Mysteries of Attribution00:09:58 - Recap: The Main Points from the Attribution Talk00:22:22 - Tech Talk: How Regulations Affect Your Marketing Strategy00:24:41 - Google's Match Rate: How to Interpret and Improve It00:27:33 - Cambridge Analytica: What We Can Learn from the Controversy00:29:57 - Future Focus: How to Stay Relevant in the Digital World00:31:05 - Multi-Channel Marketing: How to Reach Your Customers Where They Are00:38:02 - Non-Conversion Campaigns: How to Boost Your Brand and Engagement00:43:06 - Media Buyers: How to Upgrade Your Skills and Value00:48:23 - Brand Awareness: How to Measure and Increase It00:50:50 - Reality Check: The State of Digital Marketing in 2024 LINKS AND RESOURCES: Measurement Marketing Don't Look UpTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!