Think you know the basics of marketing? Think again. Ralph and Kasim show you how to spice up your marketing fundamentals with some cutting-edge tools and techniques. They reveal the secrets of crafting messages that stop people in their tracks and make them drool over your offer. They also share some of the coolest tools that they use to spy on their competitors and generate awesome ideas, especially for short-form video content. You’ll learn how to combine the timeless principles of marketing with the latest technology and a touch of humor, to create ads that rock. Chapters: 00:00:00 Unveiling the Magic: A Fresh Take on Marketing Basics - Ralph and Kasim kickstart the journey into redefining marketing fundamentals.00:01:09 Podcast Panorama: Standing Out in the Marketing Mix - A look at what distinguishes "Perpetual Traffic" in the marketing podcast landscape.00:02:44 Core Concepts Uncovered: The True Power of Marketing Basics - Delving into why mastering the basics is crucial for innovative marketing.00:04:01 Foreplay.co: The Marketer's New Edge - Introduction of a game-changing tool for spying on competitors and sparking creative ideas.00:08:37 Crafting Call-Out Ads That Convert - Strategies for creating compelling ads that grab and hold attention.00:18:30 Echoes of the Market: Listening to Your Customers - The importance of tuning into customer feedback to shape marketing strategies.00:19:08 Sales Calls as Research Tools - Utilizing sales conversations as a treasure trove for market insights.00:20:34 Deep Dive into Effective Call-Out Ads - Exploring the nuances of call-out ads that resonate with audiences.00:23:12 Social Media Mastery: Beyond Likes and Shares - Leveraging social media for impactful marketing engagements.00:24:01 The Craft of Content Creation - Strategies for developing content that captivates and engages.00:27:17 AI in Marketing: The Future Is Here - How AI tools are revolutionizing marketing strategies and execution.00:28:33 Doubling Down on What Works - The significance of focusing on effective strategies for long-term success.00:32:58 Conclusion: Key Takeaways on Elevating Your Marketing - Wrapping up with essential insights for integrating classic marketing principles with cutting-edge technologies. LINKS AND RESOURCES: ForeplayMarketing SchoolTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on a...