Kasim and Lauren getting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on advertising costs and inventory, they’re discussing the challenges and opportunities that come up for digital marketers. Kasim and Lauren explore the dynamics of audience temperament and receptivity towards advertising messages amidst the election fervor. The conversation also veers into strategic insights on navigating the competitive ad space, leveraging the peculiarities of the electoral cycle to fine-tune marketing approaches. If you’re a marketer aiming to create strategies that withstand the turbulence of political seasons, ensuring your message remains strong and persuasive despite the clutter of election-year advertising, don’t miss out on this episode! Chapters: 00:00:00 - Welcome Aboard the Perpetual Traffic Express with Kasim Aslam and Lauren Petrullo00:01:52 - Election Years Meet Advertising: An Unlikely Romance00:03:29 - Politicians on the Roasting Rack00:08:55 - Mark Your Calendars: Dates That Dictate Ads00:09:30 - When Politics and Pixels Mix00:11:45 - The Digital Tug-of-War: Ad Space in Election Season00:14:31 - Farewell Old School, Hello Digital Frontier00:17:07 - Tomorrow's Ads Today: The Smart TV Revolution00:20:43 - Capturing Moments: When Culture Fuels Campaigns00:23:27 - Lauren's Korean Age Quandary00:26:46 - The Art of the Share: Content That Catches On00:32:07 - Black Friday Planning: Beat the Election Bump00:35:48 - The Groupon Effect and Black Friday Blues00:38:55 - Parting Wisdom: Laughs, Lessons, and Goodbyes LINKS AND RESOURCES: Search Results for: Lauren PetrulloPerpetual Traffic on TelegramTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: New Ecommerce Strategies Webinar