This episode is a fond farewell to Kasim Aslam, celebrating his impactful tenure on Perpetual Traffic. We are revisiting Kasim’s debut episode, the one that landed him the (unpaid) gig and doubled his business at Solutions 8. You can reflect on how the strategies discussed have cycled back to relevance with the advent of Google Performance Max. Kasim’s expertise shines in his first appearance as he demystifies Smart Shopping and Google’s vast data prowess, making a compelling case for its use in e-commerce. A fitting replay that not only honors Kasim’s contributions but also highlights the timeless value of data-driven marketing strategies.🎙️🚀 Chapters: 00:00:00 - Introduction to Perpetual Traffic: A Tribute to Kasim Aslam00:01:39 - Insights on Google Performance Max00:04:26 - Kasim’s First Episode: A Look Back00:05:49 - Achieving Astounding E-commerce Results00:09:00 - Leveraging Google's Extensive Data for Marketing00:14:23 - Google’s Data Profiling00:18:55 - Strategies for E-commerce Growth with Smart Shopping00:22:00 - GTIN Codes and Product Feeds00:24:00 - Lifestyle Images in Ads00:27:00 - High-Ticket Items and Lead Generation00:28:49 - Smart Shopping: Best Practices and Pitfalls00:29:46 - The Role of Conversion Tracking in Smart Shopping00:31:22 - Overcoming Smart Shopping Campaign Hurdles00:32:20 - Effective Budget Allocation for Smart Shopping00:33:15 - The Significance of Product Selection in Campaigns00:44:18 - Expanding Smart Shopping Campaigns Thoughtfully00:48:01 - Post-Learning Phase: Campaign Optimization00:52:25 - Selecting an Agency for Google Ads Management LINKS AND RESOURCES: The 3X Shopify ChallengeGoogle Ads Mastery Program with KasimAbout Smart Shopping CampaignsGlobal Trade Item Number (GTIN)Episode 302: iOS14 Attribution: Where’s Your Money Going?Tier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Kasim on Twitter and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on a href="https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2"...