Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritizes profitable growth and sustainability. Tune in for insights about optimizing your business’ marketing strategy by focusing on metrics that matter. Chapters: 00:00:00 Welcome to the Perpetual Traffic Podcast00:00:43 Surviving a Category 5 Hurricane in Jamaica: Lauren's Wild Story00:03:59 Introducing Our New Multi-Episode Series00:05:53 Why Marketing Performance Indicators (MPIs) Matter More Than Ever00:08:11 The Real Deal on Marketing Metrics: What You Need to Know00:12:18 Bridging the Gap: How Marketing Connects to Business Health00:22:45 Case Studies and Real-World Wins: What You Can Learn00:25:08 Demystifying Marketing Efficiency Ratio (MER)00:26:15 Breaking Down Silos: The Challenge of Isolated Marketing Channels00:28:04 Apparel Brand Case Study: Beyond ROAS00:30:01 MPIs in Action: Driving Real Business Outcomes00:36:35 Integrating Finance and Marketing: A Strategic Approach00:42:51 Wrapping Up: Key Takeaways and Final Thoughts LINKS AND RESOURCES: MPI ChecklistEpisode 602: How Google Ads Are Ripping You Off & How To Scale In Spite Of ItPT on TelegramHURRICANE DEVASTATES CARIBBEANWicked ReportsTier 11 JobsPerpetual Traffic on YouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsiteFollow Perpetual Traffic on TwitterConnect with Lauren on Instagram and Connect with Ralph on LinkedIn Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!