In the episode, the discussion revolves around email marketing, text, and messaging as a lead generation growth tool. Email is often overlooked as a great strategy to keep a flow of new leads coming into your pest control company. As with most lead generation strategies, it takes a plan, some effort and practice to get good at it. But email marketing may be the least expensive method of grabbing new customers and being able to target specific groups of new customers.  Take a listen as Casey goes over the ins and outs of getting started using email to grow. To contact Casey Lewis, here is the contact information. email: [email protected] Phone: 925-464-8383 If you like the podcast, please leave a review, look below to find the link to leave a question or comment. We also have groups on Facebook and LinkedIn to offer more of an open space to encourage discussion, questions, and feedback from Pest Control owners and Managers. https://www.facebook.com/groups/pestcontrolmarketingdomination https://www.linkedin.com/groups/13571219/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/rpcm/message