Today, Casey will talk about the 3rd and final section of the Accelerated Growth Plan for Pest Control. As we complete this series of episodes dedicated to the AGP plan, we will discuss how to bring it all together by tightly managing what we are doing in the way of marketing and advertising for our pest control business. In May we will be having an online interactive webinar to fully understand the Accelerated Growth Plan for Pest Control, send an email to [email protected] to express...

In today's episode Casey will discuss the second element of the Accelerated Growth Plan for pest control. The second element is "Maximizing Conversions" and is essential to the profitable growth via online methods for pest control companies. Section one talks about driving leads, but maximizing conversions speaks directly to how effective a pest control company is in converting those lead opportunities into new recurring sales revenue. Next week, Casey will discuss the other section of the...

We will elaborate on the Pest Control Accelerated Growth Plan in today's episode. Specifically, today, we will discuss the first section of the AGP in more detail, which is DRIVING LEADS. When you focus on driving leads, we break this down into three primary categories. They are Organic SEO, Paid advertising, and Contact Database. The discussion will revolve around the things necessary to drive leads using the three categories above. Over the next two podcast episodes, Casey will discuss...

In this episode, Casey will introduce the Accelerated Growth Plan for Pest Control. The accelerated growth plan is a model whereby you break down the different pieces of your overall growth strategy into different sections and master all those sections to drive leads, convert leads into sales and ultimately be able to evaluate all of that and keep a profitable ROI.   ·      DRIVE LEADS   ·      MAXIMIZE CONVERSIONS   ·      OPTIMIZE RESULTS   You will grow your business by following...

In today's world, a common misconception has taken root, one that deceives many into thinking that mere aspiration is the key to success. This belief suggests that grand dreams can transform into reality effortlessly, without the necessity of hard work and dedication. However, let's face it: setting goals is just the beginning. The aspirations pinned on your vision board won't materialize by themselves. It's a harsh truth, but merely visualizing your goals won't lead to achievement. You...

In the first episode of 2024, Casey talks about the necessity to begin the year with a plan and some solid achievable goals for this year. Looking at the two primary pathways for success, organic and paid, establishing your budget plans and goals are essential to the sustained success of your pest control business as you progress through the 2024 calendar year. Rhino Pest Control Marketing is hosting a Pest Control Marketing Workshop on January 16, 2024, at 11:00am PST. If you would like...

Do you have a plan for growth in 2024? In this podcast episode, Casey will discuss the basic principles behind our domination & acceleration growth model. This previews our live free pest control business planning workshop scheduled for January 16th, 2024, at 11 AM PST. If you appreciate the information presented here today, please get in touch with Casey at the email below for more information. As a Pest Control owner or manager, one of the hardest things to do on an ongoing basis is...

Casey Lewis interviews CEO/Founder Chris Moreschi of GorillaDesk to discuss his innovative Pest Control Software Product. The conversation revolves around the history of Chris and his father's experience in the pest control industry and how Chris made the decision to create GorillaDesk first for his families business and then later to bring it to the market at large. If you are wondering about pest control software and its impact on the pest control business this is a good listen. If...

In this episode, Casey will discuss the Organized Sales Process for Pest Control companies. The discussion centers around the 10 types of buying customers and the 5-steps in the sales process. The effort in this episode is to have a follow-up webinar to help create a solid sales process for a number of pest control companies going into 2024. If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠⁠ email:...

In this episode, Casey will discuss the two primary pathways to success in online marketing for your pest control company. Understanding the difference between organic local search and paid advertising as two of the best ways to grow your pest control company using online marketing strategies. If you would like to schedule a meeting with Casey, click right here: ⁠⁠⁠www.rhinopros.com/meetings/casey130⁠⁠⁠ email: [email protected] Phone: 925-464-8383 We also have groups on Facebook and...

Pest Control Contacts & Database. – Using Your Data For Money! In today’s episode of The Marketing Domination Podcast show, we will discuss the nitty-gritty of growing your pest control business. Today, we’re unearthing a gold mine you might overlook: your contact database. If you’ve ever thought your past and present contacts are just names on a list, think again! These contacts can be the key to unlocking a treasure trove of new customers. So, grab your notebook because we're about to...

How much money do you want or need to spend on marketing for your pest control? In short, there is no simple answer to the pest control budget you should have for your pest control company.   The first question is: Do you want to spend money on advertising and marketing? If you do, there are many things to consider that will drive the answer to the budget you will need to achieve your goals for your company's growth.   In this episode, Casey will discuss the different challenges a pest...

Enhance Your Pest Control Empire: Set Up Google Business Profile for Google Maps 3-Pack! Are you a local pest control company looking to rule the pest-busting landscape and attract hordes of potential customers? Look no further! Setting up a Google Business Profile and appearing in the Google Maps 3-Pack is the ultimate game-changer. Here's why you should embrace this digital pest control paradise: 📍 Location Dominance: Get featured in the coveted Google Maps 3-Pack, displaying your...

In this episode, Casey will discuss the overall idea of creating a pest control sales funnel. What are the sections of a funnel? Top of the funnel Middle of the funnel Bottom of the funnel What does it take to fuel each section of the funnel? How can content be the driver to move prospects through the funnel What are the stages of the buyer's journey? Awareness Consideration Decision How is the content you create impacted by the stage of the buyer's journey your prospect is...

Pest Control Employees can make you lots of money or cost you lots of money; the key is knowing and ensuring you are always managing this critical area of your business. In this episode, Casey will discuss the significant importance that the employees interfacing with your new leads have on your bottom-line revenues. To contact Casey Lewis, here is the contact information. email: [email protected] Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open...

Is Direct Mail Marketing a viable way to generate new business leads and customers for your pest control company? In today's episode, Casey will look at the U.S. Post Office and their local direct mail program called "every door direct mail," or EDDM. How does this program work, what are the costs, and what type of return can you expect for a primary direct mail campaign in your local market? To contact Casey Lewis, here is the contact information. email:...

In this episode, Casey discusses the value of social media like Facebook for your marketing and advertising needs. Facebook, along with Instagram, are often looked at by Pest Control companies to advertise in. Let's discuss whether or not that is a good decision when it comes to allocating marketing resources. To contact Casey Lewis, here is the contact information. email: [email protected] Phone: 925-464-8383 We also have groups on Facebook and LinkedIn to offer an open space to...

On today's episode, Casey and Brett from Rhino Pest Control Marketing interview Culley Christenen and Foster Brusca from The Pest Posse. The discussion revolves around pest control sales and Foster's new book, "FUNDAMENTALS OF PEST CONTROL SALES." Find out how you can improve the culture of selling pest control in your company and how to improve the revenues generated each and every quarter. Your questions and comments are welcome, and we plan on a follow-up meeting with the Pest Posse in...

Wanting to be the #1 company in your marketplace and being the #1 pest control company in your marketplace are two very different things. In this episode, Casey talks about what you need to do to accomplish the task of being known as the best pest control company in your market area: ways to evaluate your company and ways to identify those areas that need to improve. If you want to be a championship-caliber pest control company, Listen to this episode. To contact Casey Lewis, here is the...

Sales are the engine of your pest control company. Without a dedicated plan to grow your business by using established and effective business sales practices, you may be losing thousands, tens of thousands, or even millions of dollars in sales. It all starts with an attitude, a mindset, and a commitment. In this episode, Casey will discuss emphatically the necessity a pest control owner has for an effective sales strategy for his or her pest control company. To contact Casey Lewis, here is...

In the episode, the discussion revolves around a budget of $500 per month for Google Ads for Pest Control. This question was raised in the facebook forum called Pest Cemetery. A newer pest control owner was asking about trying Google Ads for his pest control company with a $500 monthly budget. Casey Lewis discusses the in and outs of Google Advertising and figuring out the math associated with making money on a small budget. To contact Casey Lewis, here is the contact information. email:...

In the episode, the discussion revolves around email marketing, text, and messaging as a lead generation growth tool. Email is often overlooked as a great strategy to keep a flow of new leads coming into your pest control company. As with most lead generation strategies, it takes a plan, some effort and practice to get good at it. But email marketing may be the least expensive method of grabbing new customers and being able to target specific groups of new customers.  Take a listen as Casey...

In this episode, Casey is discussing the excitement for pest control as spring approaches. The discussion has 3 parts to make sure that you are ready to rock and grow your business right now. Part 1: Software, technology and overall business processes. Make sure you are running the business and not the software! Part 2: Succession planning for your business's continued success and legacy. Part 3: A great plan to grow your customers right now with a simple campaign. To contact Casey...

How important are sales to the health and growth of your Pest Control company? In this episode, we will discuss the consumer market. Explain the 10 main consumers available online and why you need to know who they are. What is a 5-step sales process, and do you need to follow the steps in your company?  Sales are the engine to your car, and as the old saying goes, "nothing happens until somebody sells something" this is very true in Pest Control. Take a moment to reflect on your sales...