All episodes of Pharma Launch Secrets

Episodes

Published 01/12/24

How Indegene Uses “Hybrid” Go-To-Market Model to Help Orchestra Omnichannel Pharma Launches for Their Clients

In this episode of Pharma Launch Secrets, Bozidar speaks with Nancy Phelan, senior VP at Indegene.

Published 01/12/24

Greatest Hits: A Look Back on Five of the Best Pharma Launch Secrets Episodes

In this special compilation episode, we will take you back to revisit some of the most enlightening conversations, innovative strategies, and motivating stories since our beginning.

Published 09/28/23

AI-Powered Compliant Content Creation at Scale: How Far Are We From Using Modular Content and Technology to Radically Transform Content Marketing in Pharma

In this episode, Bozidar speaks with Diana Lee, Co-Founder and CEO of Constellation Software Inc..

Published 09/13/23

“Professors in the Hot Seat,” Novo Nordisk, Medical Education, and Pharma Launches: How the KOL Interview Format Unleashed Repeated Engagement and Education for Novo Nordisk

In this episode, Bozidar speaks with Jens Øllgaard, Head of Education, Novo Nordisk Denmark.

Published 08/30/23

US Launches: How to Use Media Channels, Ads, GPT, Endemic, and Non-Endemic Channels to Be Relevant From Day 1 and Drive a Successful Launch

In this episode, Bozidar speaks with Kelly (Lundquist) Millett, SVP and Head of Health Strategy at Havas Media Network.

Published 08/16/23

Content, GPT, MLR, and Medical Affairs: How to Make Medical Operations Future-Ready and Lead with Trust, Scientific Evidence, and Omnichannel?

In this episode, Bozidar speaks with Sameer Lal, SVP at Indegene.

Published 08/02/23

Medical Societies and Pharma: Unleashing Blockbuster Launches Through Partnerships and Medical Education

In this episode, Bozidar is joined by Neal Kovach, Global Chief Commercial Officer at the American College of Cardiology.

Published 07/19/23

Binge-Worthy Content Experiences for HCPs: Why They Are the Key to Engaging HCPs in the Post-COVID World

In this episode, Bozidar speaks with Randy Frisch, Chief Brand Officer and Co-Founder at Uberflip.

Published 07/05/23

Omnichannel and CDP (Customer Data Platforms): What Every Pharma Marketer Needs To Know About Using Data To Enable Seamless Customer Experience, Drive Engagement, And Lift Rx

In this episode, Bozidar speaks with Nirmal Vemanna, Senior Product Manager of Pharma at Tealium.

Published 06/21/23

A Conversation With Havas Team: How to Use Omnichannel and CX to Succeed With Launches in 2023 and Beyond

In this episode, Bozidar is joined by Richard Shaffer, Associate Managing Director at Havas, Pat Thistlethwaite, Chief Experience Officer at Havas, and Tara Stewart, Managing Director at Havas Health & You.

Published 06/07/23

Modular Content: How to Use It Effectively to Accelerate Pharma Launches and Drive HCP Behavior Change

In this episode, Bozidar is joined by Noah Workman, Associate Managing Director of Content Strategy and Activation at Havas Health & You.

Published 05/24/23

Launching with Influencers: How to Leverage KOLs, DOLs and New Channels to Engage Healthcare Professionals Authentically During Your Product Launch

In this episode, Bozidar is joined by Brian Kaiser, Executive Vice President and Head of Strategy at Klick Health, as well as Thomas Engstrom, Global Group Director of Influencer Marketing at Klick Health.

Published 05/16/23

CX and Pharma Launches: Why Superior Clinical Data is Not Enough Anymore to Win Pharma Launches and How to Leverage Customer Experience Strategically

In this episode, Bozidar is joined by AJ Triano, EVP of Customer Experience Practice at Syneos.

Published 04/26/23

Omnichannel and Medical Affairs: What’s the Future?

In this episode of Pharma Launch Secrets, Bozidar is joined by Karen Batoosingh, VP of Medical Communications Strategy and Execution at Anthill Agency.

Published 04/12/23

23 Years Later: Co-founder of Indegene Shares How Life Sciences Companies Reimagine Commercialization in 2023 in the Digital-First Reality

In this episode, Bozidar is joined by Gaurav Kapoor, Executive Vice President of Indegene to share how Life Sciences companies reimagine commercialization in 2023 in the Digital-First Reality.

Published 03/30/23

Launch Planning in Digital-First Reality: How can a Traditional “Reach and Frequency” Model be Adapted to Omnichannel Future

In this episode of Pharma Launch Secrets, Bozidar is joined by Peter Marchesini, Senior Vice President at Indegene.

Published 03/15/23

The Power of Customer Experience: How Pharma Launches are Being Transformed, with Mark Makuch, SVP of Strategy at Havas Health CX

In this episode of Pharma Launch Secrets, Bozidar is joined by Mark Makuch, SVP of Strategy at Havas Health CX.

Published 03/01/23

“Hidden Value” of Pharma Launches - Why All Pharma Companies Have It, How to Find It, and How to Leverage It

In this episode of Pharma Launch Secrets, Bozidar is joined by Miriam Meeuwissen, Managing Director at Launch & Lifecycle Biopharma.

Published 02/15/23

How Outdated FDA Regulations Affect the New World of Pharma Launches? With Dale Cooke, President of Philly Cooke Consulting

In this episode of Pharma Launch Secrets, Bozidar is joined by Dale Cooke, President of PhillyCooke Consulting, a company that focuses on ensuring that relevant stakeholders understand FDA regulatory requirements for the different categories of products and how to apply those regulations to new and emerging technology channels.

Published 02/01/23

Bridging the “Pharma-Startup Gap”: How Can Pharma Companies and Digital-Health Startups Work Effectively to Bring Products to Market Faster

In this episode of Pharma Launch Secrets, Bozidar is joined by Naomi Fried, CEO, and Founder of PharmStars. If you’re a pharma or startup executive and wondering about how to bridge the pharma-startup gap, this episode could be just what you need to hear. Tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.

Published 12/29/22

Search Listening: How One Billion Google Health Searches a Day Can Inform Pharma Launches with Julia Walsh, CEO of Brand Medicine International

In this episode of Pharma Launch Secrets, Bozidar is joined by Julia Walsh, CEO of Brand Medicine International. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.

Published 12/21/22

How to Use Video Content to Engage HCPs: Secrets From Other Industries with Chris Savage, Co-founder and CEO of Wistia

In this episode, Bozidar is joined by Chris Savage, Co-founder, and CEO of Wistia. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.

Published 12/07/22

Pharma’s NEW Launch Machine: How CX, Data, Multiple $200M - $500M Launches, and Agility Come Together with Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting

In this episode, Bozidar is joined by Indraneel Mukherjee, Senior Principal, Commercial Strategy at IQVIA Strategy Consulting If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.

Published 11/23/22

How to Use Video Content to Reach and Engage HCPs While Driving Product Adoption - Learnings From Other Industries with Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard

In this episode of Pharma Launch Secrets, Bozidar is joined by Tyler Lessard, VP of Marketing and Chief Video Strategist at Vidyard. If you want to learn more about leading a successful pharma marketing campaign in the US, tune in to this episode of Pharma Launch Secrets, a Podcast by Evermed.

Published 11/09/22