This week, we are excited to welcome Jimmy McKay, DPT from PT Pintcast to the show! The staffing shortage is not a new issue, nor is it the worst obstacle that the physical therapy profession has ever overcome. Come along for the ride as Jimmy and Brian volley back and forth with their actionable solutions to the staffing shortage in today’s work environment. Be the top 10% of private practices that own this mindset and implement these tools! Episode at a glance: Are you making your good work well known? Sell benefits, and features will follow Individual and group self-assessment Understand your audience and your “shared why” What’s your USP (Unique Selling Point)? Links: • PT Pintcast: https://www.ptpintcast.com  • Contact Jimmy: [email protected]