During this week’s episode, John describes why email marketing is an important tool for almost any business and how he has changed his approach to email marketing over the past year or so. Unlike social media platforms, you own your list and it cannot be suddenly limited or deleted. Email marketing is less expensive than other marketing approaches, and it provides you with customers who have demonstrated their interest in your products. An email subscriber list must be nurtured over time. Subscribers will develop trust in you as you provide inspiration, encouragement, and education on a regular basis. One strategy for doing that involves sending shorter, more frequent emails with personal stories that entertain and educate your subscribers, with a focus on increasing click rates and sales. You will find links mentioned in the episode at https://nonclincalphysicians.com/adopt-this-email-strategy                                                            =============== You can support this podcast by making a small monthly or annual donation. To learn more, go to nonclinicalphysicians.com/donate You can now join the most comprehensive Community for all clinicians looking for a nontraditional career at NewScr!pt. Get an updated edition of the FREE GUIDE to 10 Nonclinical Careers at nonclinicalphysicians.com/freeguide. Get a list of 70 nontraditional jobs at nonclinicalphysicians.com/70jobs. Check out a FREE WEBINAR called Best Options for an Interesting and Secure Nonclinical Job at nonclinicalphysicians.com/freewebinar1