Joakim has been running online ads since 2004 and has overseen over $1 Billion in sales. In 2013 he founded the marketing agency Win Win Win Marketing, where he and his team run ads on YouTube, Facebook, Google Search and Shopping. In this episode, Joakim shared how they developed “The IMPACT Method” to successfully create ads that work across multiple ad networks. Learn how to leverage YouTube Ads, Facebook Ads, Google Search, and the many other networks that are available today. Following...

Rory F. Stern is the owner of RFS Digital Media, LLC a full-service paid traffic agency.  He is one of the AdSkills Guardians and a legend in the media buying game. In this episode, learn how to run a successful advertising campaign on Facebook and everything you need to know about them! We’ll cover the basics of what Facebook Ads are, why they’re so powerful, how to set them up for success, cover strategies for targeting your audience, creating a campaign that works, and more. Contact...

Marc started his career in Sales. He is the offer positioning and messaging expert for YouTube campaigns helping online businesses owners sell more of their high-ticket programs and recurring products. Dennis “Shoden” Abad is the Direct Response Video Marketing expert helping coaches sell more of their courses with strategic videos and YouTube ads management. We had the pleasure to speak with Marc and Dennis about their successful company MDYT Ads. They shared with us their background, what...

Brice Gump is a marketer and head media buyer at Major Impact Media. He helps business owners find the best ways to create leverage on the internet to grow their business through his agency, trainings, and online courses. In this episode, he shares his secrets to effectively buying and testing ads online. You’ll learn how to select the right type of campaign, shake up your ad copy, choose where you want to target your ads, and create results with a proven framework. Reach out to Brice at...

With over 10+ years of experience in the industry, Jay is known as the “Billion Dollar Man” running global operations and digital strategy for billion-dollar brands. He has personally managed $393.7MM in ad spend on the YT/Google platforms that have generated $1.2B in trackable revenue for clients. A true ad buyer can evolve by adapting to change. Jay shares how he learned to understand consumer psychology, tactical and holistic strategies to modify and create his systems. If you need Jay's...

Knute Fosso started career his career in IT after high school he entered the military. With his wife, they teamed up together opening an E-commerce business. With his focus and commitment to help others grow with paid ads, he has now clients from e-com, training programs, health, and fitness. He is the CEO and Founder of Blitzy Media. In this episode, Knute shares his strategies on how to improve sales, grow the brand, all at a better profit to his own clients as an ad buyer. You can reach...

Mitch Adams specializes in the tricky area of dealing with Facebook and it’s special recruiting category. This can be a tricky area to work in but it is possible. In some ways, this is a preview of what is coming to all sorts of Target Markets. A must listen to any media buyer who is dealing with restrictions in Targeting (spoiler alert - that’s going to be all of you!) If you want to reach out to Mitch, email him at [email protected] or at m3traffic.com Want to hire an AdSkills...

Mony Chhim is a mechanical engineer by training. It was a fascinating discussion on how he leveraged networking and doing in-depth research in markets he wanted to start media buying in. We also talk about paid LinkedIn Advertising and what you need to do design campaigns on this tricky Ad Network. If you are doing B2B/corporate media buying this episode is a must-listen. Feel free to reach out to Mony at [email protected] Want to hire an AdSkills certified media buyer? Click here:...

An Agency is not the only path for the Media Buyer. Today, we join Nate Smoyer who when we last spoke with him had his own agency. Then he decided to join a fast-growing startup which ended up being acquired! We talk about the differences between building an internal media buying team and some of the lessons Nate has learned. This episode will really open up your eyes as to the opportunities which are available to you as a media buyer. Email Nate at [email protected] Want to hire an...

In this episode, we speak to Desriann Blackwood. A Jamaican Media Buyer specializing in getting leads in the coaching and education market. She talks about the importance of being across all of the elements of the funnel to keep and retain clients. We also discuss the transition from a fee-based agency to a pay-for-performance model. Reach out to Desriann at  [email protected] Want to hire an AdSkills certified media buyer? Click here: http://mediabuyers4hire.com/​ Schedule an...

Ben Blackmon's expertise in dealing in challenging markets and making sure they stay out of the AD Network “Red Zone” had fellow media buyers calling up and asking how are you keeping your ads running? Ben’s brilliant approach takes a “caution first” to compliance which helps his clients up and running when others can’t. How do you replace before and after photos? What happens when a client insists? Lot’s of meaty information in this interview. Get in touch with Ben at...

One of the lasting side-effects of the pandemic was every single local business on the planet needed to have an online media buying strategy. Sheena Murphy was at the front lines working with clients to create business models and ad strategies to help clients survive and thrive in the pandemic environment. In this interview, we talk about how she worked with clients during Covid and how she is applying those local business strategies now. We also discuss the new media buying landscape and...

In this season, we are revisiting with Media Buyers to discuss what techniques and systems they are putting in place to deal with the networks cleaning house with the privacy data changes. Top European media buyer Greg Cardinale talks about how his programming background and focusing on systems has held him in good stead this year. Greg talks about some of the tools he is testing for tracking and some of the internal systems he is implementing to professionalize his agency and position...

In this new series of the AdSkills Pro podcast, we are revisiting some of our Pro Media buyers to see how they are dealing with the massive industry changes bought on by each of the major Ad networks. We were thrilled to have back savvy media buyer Dorothy Illson and talk with her on how she is preparing her clients for the changes bought about by iOS 14 and facebooks various policy changes. Feel free to reach out to Dorothy at needleseyemedia.com Schedule an appointment with one of our...

From Roller Coaster Design To Media Buying

Going Rogue...Being a Disrupter In The Ecom Media Buying World

MBA or Media Buying - The Great ROI of Media Buying

Lessons from Sales Management into Media Buying

The Media Buying Missionary

From Two Hour Commutes To Wedding Photographer Thanks To Media Buying

From Stage To Media Buying -Paul Elliot's Covid Pivot

Lessons On Thriving In Covid, E-Commerce and Choosing Your Clients

Duston McGroarty The “Home Advisor Method” Using Affiliate Experience To Get Leads

Dialing in Your Data to Drive in High-Dollar Buyers