In this episode, Lindy Hughson, Managing Editor & Publisher of PKN Packaging News talks to Pippa Corry, Founder & Director of philo & co, about shaping a sustainable packaging future. Pippa starts the discussion by giving us an overview of how philo & co works with its clients to implement circularity into their culture, design, and production of packaging solutions. She also shares her journey into circularity and sustainability, the importance that packaging strategy plays in eliminating, refining, or redesigning existing processes, and the common challenges faced by businesses who are delivering circular packaging. We get further insights into how strategies can go beyond compliance to align with the brand's value, we get a glimpse into Australia’s redesigned packaging future, and how the upcoming mandatory packaging regulations may provide a level playing field and promote innovation for sustainable packaging. The discussion also advises businesses to be proactive in preparing for the future of packaging, reviews the key skill sets that designers need to validate and deliver sustainable packaging for their clients, and how the complexities of sustainability can be simplified and achieved. Lastly, we discuss the importance of story telling and brand identity, the exciting circularity methods Pippa is seeing across business sectors, and some sage short term advice for businesses making the transition to sustainable packaging. Links: Sponsor - Trimatt www.trimatt.com - 03 8761 6171 - [email protected]  Guest - Pippa Corry founder of philo & co https://www.philoand.co www.linkedin.com/in/pippa-corry-40640347 https://www.instagram.com/philoand.co/  ------------------------------ The PKN Podcast is produced by Southern Skies Media on behalf of PKN Packaging News, owned and published by Yaffa Media. The views of the people featured on this podcast do not necessarily represent the views of PKN Packaging News, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media. If you wish to use any of this podcast’s audio, please contact PKN Packaging News via their website www.packagingnews.com.au or send an email to [email protected]. MC: Grant McHerron Host: Lindy Hughson Producer: Steve Visscher PKN Packaging News - © 2024