Disappointing podcast metrics? Hazy podcast content strategy? Feeling the burnout, the overwhelm, the dread… and it’s only January?! When we only think about podcasting for our business, brand, or organization in order to grow our audience, and the reason we wanna grow our audience is to sell more of a thing in order to make money, then we are often going to be disappointed. Why? Because there are easier, more cost effective, faster ways to grow our audience, to sell more of a thing to make more money. This does not mean that podcasting doesn’t work, but it means that we have to be a little bit smarter than just download numbers, growing our audience to sell a thing. We have to think about what podcasting does really, really well and how to leverage the time, the money, the energy, the effort, the investment that we are putting into our podcast, to know how to leverage that in a way that it makes more sense, that it fits into our strategy and into our workflow… better. This episode was originally recorded as a live stream and has been edited for this feed. You can catch future streams by following me on Instagram @thecreativeimpostor, LinkedIn @andreaklunder, or YouTube @thecreativeimpostor. To get the full article & show notes, go to https://www.thecreativeimposter.com/podenvy113. Listen to The Creative Impostor with Nikki Nigl: https://www.thecreativeimpostor.com/038 Special Offer! Podcast Envy New Year Dreaming Sessions If you have actively decided to make changes with your podcast, or if you are feeling stagnant and stuck, and thinking you need to change something, but don't know what that is, let me help! Inquire about booking a New Year Dreaming session with me in the month of January 2024. We'll sit down for about 45 minutes and talk through whatever's on your mind, whatever isn't working, whatever you're frustrated with, whatever you have questions about, whatever you want to try. And together, we'll figure out the best next step and path forward. This session is usually only available to my existing production and editing clients, but I have a little bit of flexibility in my schedule in January, so I am offering a limited number of spaces. Email me andrea [at] infuselife.net and tell me little bit about what's going on for you and your show. I will send you pricing, details, and a scheduling link. When you book, I'll send you a short questionnaire and listen to your show. We'll meet for 45min and then there will be a follow-up. I'd love to be your thought partner to talk through some of your ideas, I'm happy to shed some light and help ensure your changes are grounded in your purpose and aligned to your bigger vision for the year ahead! *** I’d love to hear your thoughts and questions! Email me, [email protected]. Include a voice memo or .mp3 asking your question so I can play it on the show. Andrea's Podcast Angels SO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code. Whether it's email newsletters, transcription and editing software, podcast hosting, cloud storage for bulky audio files... we've got you! Check out some more of my FAVE resources here. Connect With Me Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here. Email [email protected] Instagram: https://www.instagram.com/thecreativeimpostor LinkedIn: https://www.linkedin.com/in/andreaklunder  *** Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show? Let me know in a review here: http://ratethispodcast.com/envy http://www.thecreativeimpostor.com Cover Photos: Kevin Lange.