I'm here with some disheartening news. Here it is… Podcasting doesn't work.  Now, before you throw up your hands and click to the next thing in your feed, before you swipe on by, before you get defensive… let me tell you how I’ve come to this conclusion. This episode was originally recorded as a live stream, and then edited as a podcast episode for Podcast Envy. You can catch future streams and join the discussion by following me on Instagram @thecreativeimpostor, LinkedIn @andreaklunder,...

Disappointing podcast metrics? Hazy podcast content strategy? Feeling the burnout, the overwhelm, the dread… and it’s only January?! When we only think about podcasting for our business, brand, or organization in order to grow our audience, and the reason we wanna grow our audience is to sell more of a thing in order to make money, then we are often going to be disappointed. Why? Because there are easier, more cost effective, faster ways to grow our audience, to sell more of a thing to...

I don't want to offer you another recap roundup or year in review episode. The other thing I'm not offering you is a “new year, new you” episode. But I DID want to come on here and have a podcast conversation with you because things are changing. And I'm actually pretty excited for 2024! When you started your podcast, you had an idea in mind, probably, of what you wanted to offer to your audience, a problem that you were solving or something that you wanted to speak to. And maybe you’ve...

Our podcast agency, The Creative Impostor Studios, is a FINALIST in the 2023 Signal Awards for Key Change, the podcast we produce for the Santa Fe Opera, a behind the scenes pass into the issues, stories, and artists creating the next generation of American opera. We are up for 2 different award categories - Best Music Show Best Diversity Equity and Inclusion Episode  It's for an episode called "Telling Hard Truths", chronicling the day before the world premiere of This Little Light of...

Wanna be a podcast star?  I’m sharing a peek inside my signature 5-point plan to becoming the star of your show.  Find out what you have in common with Beyoncé, Meryl Streep, Ali Wong, or J.Lo. And also Brené Brown, Elise Myers, Kelsey McKinney… And lest you think this is all strategy, I threw in a story from my pre-teen years (ahem…1990), a mistake I made as a baby podcaster (2015), and a pop quiz! (Don’t worry… if you’ve been listening to the last 5 episodes of Podcast Envy, you’ll ace...

I have a confession to make and that is that I have a problem. There is a word that I have started using. I have adopted it into my language, into my vocabulary, and I am very disturbed and ashamed, and it’s not a word that I wanna be using ever, or at least not as much as I have been as of late. And that is, well, if you looked at the title of the episode, you already know it’s the “c-word.” I serve business owners, thought leaders, and organization directors in their respective niches to...

The summer slowdown... it's the PERFECT time to do a bit of business development that is actually FUN! This year, Lauren Ramsey of Betsy Bash and I decided to team up to help you with this conundrum of feeling like you are constantly on the content hamster wheel generating podcast episodes, generating social media posts, making TikToks and reels, trying to figure out what the heck to put on YouTube, trying to figure out what the algorithms want... Why is it important to sync your content...

Welcome to a crossover episode of a different sort. But first: How are you doing? No, really? I ask because May is Mental Health Awareness Month. So many of us, myself included, struggle to articulate how “off” we feel right now, a cruel joke given that the good folks and orgs behind this month’s observance urge us to check in with our emotional, psychological, and social well-being.  I’ll go first (yikes!): The only way I can describe my current state of mind is fragile. Can you relate? If...

Psst. Want to know the secret to becoming a better podcast host? It’s not your equipment. Relationships are everything. Research indicates that while folks may listen to podcasts for entertainment and information, they remain loyal to a specific show because of its host. Karen Yates is definitely that host. She’s a producer, host, and the mastermind behind Wild & Sublime, the super-successful, highly binge-able podcast about sex for everyone, no matter their preferences, orientation, or...

I’ve been learning about sales. NOT my natural zone of genius, but I’m necessarily getting better at it, partly thanks to one of our clients, Paul Reilly at The Q and A Sales Podcast. On a recent episode called “What separates top achieving salespeople?” Paul said that 79% of top achievers’ sales success is because of the customer relationships they build.  His team asked buyers and decision makers: Why would you choose one partner over another? Relationship with a salesperson ranked higher,...

Now, this may be difficult to hear, so sit down and take a deep breath... Your podcast might be a little boring. What? Gasp. "There's no way," you say defensively. I'm not saying that you're doing a bad job at podcasting. Not at all. I simply want you to consider a few ways to make your show more compelling. I'll even offer up a formula for your success!  For now, consider this: Three-quarters of podcast listeners enjoy a podcast "for particular hosts." The host is the reason they...

Ahhh spring! Sort of. Here in my northern hemisphere home, it’s still hella chilly, and I require more mood enhancements than these early weeks of daylight saving time can provide. Who better to chat with than Jessica Kupferman, CEO and co-founder of She Podcasts? She’s the equivalent of a vitamin D booster in hilariously brilliant, totally authentic human form. Alongside co-founder Elsie Escobar (who’s also appeared on PE), Jessica has created something unique in a space dominated by male...

March 12 - 18 is Sleep Awareness Week. Created by the National Sleep Foundation, it’s a call to action for the public to recognize your sleep is a crucial part of your health and well-being.  Now, I’m not a doctor, or a scientist, or a therapist, but I agree! So I’m sharing with you some of my FAVORITE nighty night time podcasts to help you wind down and fall asleep. PODCAST ANGEL - SleepPhones!!! Ever wanted to fall asleep with your headphones on? Now you can! Get 10% your...

In university parlance, a 101 class forms the foundation for sustainable proficiency in a particular subject. It’s fitting then that this one-oh-one episode of Podcast Envy is an installment of “Hey Andrea!” where I answer questions posed by real-life podcasters about creating a successful, satisfying podcasting experience for themselves, their business, their brand, or an organization.  Today’s question comes via the She Podcasts Facebook group from Jeannette Bonner, producer and host of...

PODCAST ENVY HAS REACHED 100 EPISODES!  The all-cap is warranted. Looking back over 100 episodes, I can't help but think about the olden days of my business. When I launched Podcast Envy in 2018, I had a small roster of podcast editing clients and helped a handful of folks launch new shows. Oh, and the “team” was just me and Edwin Ruiz, CI’s technical director extraordinaire.  My centennial achievement is only half the story. The other half belongs to the Creative Impostor Studios team––a...

Today I am answering a question that I have gotten from not one, not two, but many a podcaster in some way shape or form “How do I leverage my video for my podcast?” and it’s near cousin “Should my podcast be on YouTube?”  I’m going to start with the 2nd one. Should my podcast be on YouTube?  If you know anything about me you know I don’t love stats & numbers. They don’t mean anything to this theater kid’s anecdotal brain — BUT suffice to say the stat show a LOT of people use...

What is it about a new year that sends me deep into my productivity feels? ‘Tis the (well-marketed) season for shiny new projects over thoughtful annual assessment. For tidal waves of bigger! better! concepts vs. gentler tides of introspection.  So, who else besides me needs a life vest to keep from drowning under a productivity deluge?  Truth: I have a complicated relationship with productivity.  Sarah Steckler feels our pain. She’s a productivity strategist and educator who helps folks...

In my quest to help podcasters work smarter, not harder, I had to own up to my weakness: *I am not a social media expert.* Enter Lauren Ramsey, dear friend and social strategy expert. As founder and chief engagement officer of Betsy Bash, Lauren and her digital marketing team turn casual engagement into consistent sales. Or, as is the case with our new partnership, into podcast audiences.    We call it The Creative Bash, a Creative Impostor Studios + Betsy Bash collab that provides...

Are you nervous? Your palms getting sweaty? Are you feeling the media-magnified stress about a recession, and you’re considering cutting your spending?  Rather than scaling back, you may want to DOUBLE DOWN on your podcast this year. Wait, what?  Consider what’s on your listeners’ minds — inflation, interest rates, food prices, rent prices, gas prices, supply chain shenanigans — and then provide them with the resources that help them through this economic cycle.  *** Get the full show...

How do you make decisions about your podcast? From the big earth-shifting ones like what strategy to employ to grow your audience to the tiny details like what day to post? I've developed a formula fro purpose driven leaders who podcast to help you craft a show of significance! This was recorded live at She Podcasts Live!  The guide for the exercise is here: http://www.thecreativeimpostor.com/podenvy095 MENTIONED IN THIS EPISODE Podcast Envy Masterclasses! Encounter Culture from the...

Have you been following the shenanigans over at Spotify re: Joe Rogan and Neil Young? Let me tell you a secret: It's not about Joe. *** Get the full show notes including links to shows and episodes referenced at: https://www.thecreativeimposter.com/podcastenvy I’d love to hear your thoughts! Email me, [email protected]. Peace, love & podcasting, Andrea Klunder, Your Podcast Boss Andrea's Podcast Angels Hello Audio Private podcasting. Highly personalized feeds....

It is a new year and it is time for a good old fashioned Podcast Boss Rant. Are you ready?  This year I am creating SOPs, or Standard Operating Procedures for The Creative Impostor Studios. Boring. But I guess a necessary thing if you want to create a scalable business that grows, that doesn't make your brain hurt every time you try to bring on a new team member, or remember how you did the thing or try to build some consistency or whatever, but this is not an episode, nor a rant about...

It’s one thing to successfully create a podcast that informs, engages, and inspires. It’s another thing entirely to do so while maintaining the voice of an organization.   Enter Destination Santa Fe Opera, the show that makes it look sound so easy.  As a producer of the show, I’m responsible for creating much of that illusion. However, as a freelancer, I work approximately 1200 miles away from Santa Fe Opera’s sprawling desert campus and three folks who’ve made this project sound so...

Check out our brand new podcast from The Creative Impostor Studios: Improve With Auntie! It's a creative round table for your favorite aunts, aunties, ti-tis, tias... please pass it along or take a listen yourself. Available now in Spotify: http://bit.ly/spotifyaunties Apple, Google, more apps coming soon... Episode 1 is Holly, Jolly Winter Holiday Gifts & Traditions for Aunties. Thanks for listening!