The summer slowdown... it's the PERFECT time to do a bit of business development that is actually FUN! This year, Lauren Ramsey of Betsy Bash and I decided to team up to help you with this conundrum of feeling like you are constantly on the content hamster wheel generating podcast episodes, generating social media posts, making TikToks and reels, trying to figure out what the heck to put on YouTube, trying to figure out what the algorithms want... Why is it important to sync your content across your podcast, social, and other marketing channels? Lauren says, "Your audience is seeing all of those channels. So if they don't match, if they're not aligned, people can feel that. Whether or not they realize it consciously, they are realizing it subconsciously and it negatively impacts their perception of your brand. Which is really hard to get rid of later. Right? Like how do you change someone's subconscious?" Your social media exists to pull people towards your brand. It's there to create a community around your brand. So if it's not aligned with what your podcast marketing goals are, that's a huge miss.  Not to mention... you're burning a lot of time, energy, and resources. So what's a podcast creator to do? Listen to the episode to find out! Podcast Envy Masterclasses JOIN LAUREN & ANDREA 6/29/23 for How To Grow Your Podcast Like a Social Media Influencer! Podcast Envy Masterclasses offer focused strategy insights on the most pressing questions for purpose-driven leaders who use podcasting to share their brand story and make a positive impact on their communities. Save your seat here: https://www.thecreativeimposter.com/masterclasses Get 50% off your next class for being a loyal listener with promo code: VIPinvite The Creative Bash! Request an invitation for a virtual tea date (zoom) with Andrea & Lauren Ramsey to see how we can help you craft and implement your integrated podcast + social content strategy! Tell us more about your brand and your show here: https://www.thecreativeimposter.com/creativebashteadate Then we'll reach out to schedule our date!   *** Get the full show notes including links to shows and episodes referenced at: https://www.podcastenvy.com I’d love to hear your thoughts and questions! Email me, [email protected]. Include a voice memo or .mp3 asking your question so I can play it on the show. Andrea's Podcast Angels SO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code. Whether it's email newsletters, transcription and editing software, podcast hosting, cloud storage for bulky audio files... we've got you! Check out some more of my FAVE resources here. Connect With Me Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here. Email [email protected] Instagram: https://www.instagram.com/thecreativeimpostor LinkedIn: https://www.linkedin.com/in/andreaklunder (I only accept connections from people I actually know, so include a message to say you're a Podcast Envy listener.) *** Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show? Let me know in a review here: http://ratethispodcast.com/envy http://www.thecreativeimpostor.com