I’ve been learning about sales. NOT my natural zone of genius, but I’m necessarily getting better at it, partly thanks to one of our clients, Paul Reilly at The Q and A Sales Podcast. On a recent episode called “What separates top achieving salespeople?” Paul said that 79% of top achievers’ sales success is because of the customer relationships they build.  His team asked buyers and decision makers: Why would you choose one partner over another? Relationship with a salesperson ranked higher, meaning more important, than price. And part of relationship building is ENTERTAINMENT. You may be thinking, “But Andrea, I’m not selling anything when I’m making a podcast!” Wrong! On the surface, you may have a podcast to help you sell a product or service, join your membership, come to your event. Dig deeper, and you may be selling them on an idea, concept, or a change you want to see in your niche. And ultimately, you are ALWAYS selling them on continuing to spend their valuable time and attention listening to your podcast. So how are YOU going to make your podcast more entertaining as you build that relationship with your listener (i.e. your customer?) I’ve got 10 ideas for you!  You may be thinking, “Do I have to sing? Be funny? Do investigative journalism? Sound design????” NOT NECESSARILY! Play the episode to find out what to do and how to choose your authentic entertainment style. *** Get the full show notes including links to shows and episodes referenced at: https://www.podcastenvy.com I’d love to hear your thoughts and questions! Email me, [email protected]. Include a voice memo or .mp3 asking your question so I can play it on the show. Andrea's Podcast Angels The Creative Bash Request an invitation for a virtual tea date (zoom) with Andrea & Lauren Ramsey to see how we can help you craft and implement your integrated podcast + social content strategy! Tell us more about your brand and your show here: https://www.thecreativeimposter.com/creativebashteadate Then we'll reach out to schedule our date!  Refresh Your Podcast Ready for a refresh for YOUR show? Book a complimentary 20min virtual tea date with Andrea to see if the Podcast Envy Refresh is right for you! Let's make a date here: https://www.thecreativeimposter.com/teafor20 Let's meet at She Podcasts LIVE 2023!  She Podcasts LIVE 2023 is coming up in Washington DC June 19-22 — If you haven’t gotten your ticket yet - use promo code: JOINME (all one word) for $50 off! https://www.shepodcasts.com/she-podcasts-live-2023/ Join my session - Be the Star of Your Show — I’m breaking down my 5-point framework for claiming your role as star so you can shine as brilliantly as you are, grounded fully in your purpose. SO many great products and services and software and tools that keep our podcasts humming happily along. And many of them support Podcast Envy when you use our link or promo code. Whether it's email newsletters, transcription and editing software, podcast hosting, cloud storage for bulky audio files... we've got you! Check out some more of my FAVE resources here. Connect With Me Join the Podcast Envy email distribution and get 5 Questions You Haven't Asked About Your Podcast as a secret podcast! Get on the list here. Email [email protected] Instagram: https://www.instagram.com/thecreativeimpostor LinkedIn: https://www.linkedin.com/in/andreaklunder (I only accept connections from people I actually know, so include a message to say you're a Podcast Envy listener.) *** Do you LOVE Podcast Envy? What's your fave episode? What have you learned? What mistakes have I saved you from making with your show? Let me know in a review here: http://ratethispodcast.com/envy http://www.thecreativeimpostor.com