Episode 5 discusses the concept and importance of a marketing information system in assisting marketing managers to select and plan effective marketing management. Besides discussing all the components of the marketing information system, this topic also explains the marketing research process...

Episode 4 invites you to identify and understand the formative process of strategic marketing planning. Through this topic, you will be exposed to the concept of strategic marketing management, beginning with identifying a business venture and ending with the measures needed to control and...