SearchChat Podcast: Gartner Predicts the Death of Personalization
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Description
Gartner’s prediction that personalization will be dead by 2025 was an attention grabbing headline Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025 If consumers increasingly expect companies to know them, how can this be? Steve Zakur breaks down the drivers of the assertion as being primarily the challenges posed with personal data.  […]
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