Why Enterprise Site Search is Hard for IT Teams Let’s face it, managing a large, B2B website is challenging -and IT owns the problem! In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur take another deep dive into site search technology, and discuss how IT teams can overcome obstacles, and help…

The Customer Journey IS the Goal There’s a better way to think about your B2B website traffic! In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about some of the mistakes companies are making when analyzing visitor data. Join Tim and Steve as they talk about: Why the customer journey…

Finding the Right Search Technology for Your B2B Site If you (or your team) manage your B2B’s website’s tech, this is an episode for you! In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur take a deep dive into site search technology. Join Tim and Steve as they talk about: The…

Why Visitor Behavior is More Valuable Than Personal Data for B2B In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur discuss why B2B, enterprise organizations should focus more on visitor behavior -not personal data for successful growth. Join Tim and Steve as they talk about: Apple’s pro-user privacy change that caused…

How MarTech is Failing B2B Marketers We get a little disruptive in this episode of SearchChat. Co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about the unique challenges B2B marketers and B2B website/stack “owners” face when it comes to driving traffic, engaging prospects in journeys, and ultimately, converting those clicks and interactions. Join Tim…

The Conversational Website In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur discuss the concept of “The Conversational Website”, and how content, chat, and site search can work together to create a better overall customer experience, and drive business results. Join Tim and Steve as they talk about: What “Conversational Websites”…

The (Site Search) Struggle is Real! In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about why you need smarter site search, and why paying attention to site search is critical to growing your business. Join Tim and Steve as they discuss: Why investing in smarter Site Search is one…

Stop Groundhogging Your MarTech Stack In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur talk about the Groundhog Day effect of looking for new tech to solve problems -instead of understanding your data better. Join Tim and Steve as they discuss: 4 Must-haves you need to create great customer experiences on…

Why Better On Site Search Can Help Grow Your Business in 2022 In this Episode of SearchChat, co-hosts Tim Peter and SoloSegment CEO Steve Zakur explore the ever-expanding footprint and value of site search. Join Tim and Steve as they discuss: How the role of Site Search is changing, and becoming even more impactful for…

Why 2022 will be “The Year of Site Search” Co-hosts Tim Peter and SoloSegment CEO Steve Zakur ask the question: “If you’re not engaging customers and progressing journeys, then what are you doing?” In this packed episode of SoloSegment SearchChat, Tim and Steve talk about why your tech tools need to demonstrate real business results,…

Your Most Engaged Customers are Using Site Search In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur share their thoughts on highly engaged and high intent customers – and how Site Search is where they’re looking when they’re trying to do business with you. Join Tim and Steve as they…

Why Site Search Plays a Critical Role in Growing Your Business In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how using a data-driven approach to delivering the right answers to your customers will make your customers happier and help your business grow.  Join Tim and Steve as they…

In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss the value of on-site search and how it can be used as both a listening tool and a technology to help you better understand your customers, and improve your business overall.  Join Tim and Steve as they cover: The importance…

In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how to use data to improve customer experience. Topics covered include: How to measure Customer Experience and what you can do with Customer Experience data. What a lack off good on-site search results and a backlog of help tickets are…

  In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur discuss how B2B marketers and their technical teammates can improve on site search effectiveness through a combination of preparation, automation, and collaboration with vendors.  Join Tim and Steve as they discuss: How bringing IT and Marketing departments together can improve…

In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur talk about the 4 big reasons on-site search fails, the root causes of these probelms, and some of the ways B2B marketers and their technical teammates can address those challenges.  Join TIm and Steve as they discuss: Avoiding the “Shiny Object…

In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur share even more insights about on-site search from SoloSegment’s new report, “B2B Website Engagement in a Changed World”.  Join Tim and Steve as they discuss: The extra motivation of site searchers, and why you need to offer site searchers a better […]

In this episode of SoloSegment SearchChat, hosts Tim Peter and SoloSegment CEO Steve Zakur dive even deeper into SoloSegment’s new report, “B2B Website Engagement in a Changed World”. Among other topics, Tim and Steve take a look at: How the shift to digital during the pandemic has changed B2B marketing forever Why remote work makes […]

In the first episode of SoloSegment SearchChat’s second season, hosts Tim Peter and SoloSegment CEO Steve Zakur look at our new report, B2B Website Engagement in a Changed World. Tim and Steve explore the stats that show how important digital has become for B2B companies during — and following — the pandemic. And Steve explains […]

In today’s episode Steve Zakur and I respond to a recent article that criticized anonymous data, with the main critique being that it isn’t really anonymous. If you can grab the IP address and dig further to find identities, is that really anonymous? Our answer: not really, but that isn’t what anonymous data is.  So […]

Time and time again we see that people are uncomfortable with the ways companies are using third party data. The latest move representing the new wave is Google’s recent adoption of ITP. In this episode of SearchChat, Steve Zakur and I discuss the rise of ITP and the death of cookies. We cover what this […]

Gartner’s prediction that personalization will be dead by 2025 was an attention grabbing headline Gartner Predicts 80% of Marketers Will Abandon Personalization Efforts by 2025 If consumers increasingly expect companies to know them, how can this be? Steve Zakur breaks down the drivers of the assertion as being primarily the challenges posed with personal data.  […]

Google’s business model was built on a symbiotic relationship between companies who want their content to be seen, and Google rewarding them for quality content. To be fair, this was so Google could sell ads, but it worked out well for mostly all parties involved.  That’s broken down.  Most companies are still getting the plurality […]

On this episode of SearchChat, SoloSegment’s CEO, Steve Zakur and I talk about personalization and the lessons we’ve learned from working with clients. We talk about the data that you need to get started and lessons that you can learn about how to deliver on a personalization initiative from both musicians and the military. We […]