Following on from our previous episode, some of the advice given was "do less". But what if you want to do more, in the most efficient way possible? That's precisely the purpose of this episode, where we talk through some of our top tips to ship your show.  Also mentioned: Our Podcast Show London review  Working in Seasons Read about how to plan a season, along with every b enefit you’ll get. Sailing Solo Read about the solo format, and its p ros and cons. Then, find out how to create a...

Do you ever find yourself thinking, "I have so much time to work on my podcast, I struggle to even fill it"?

Download numbers can vary from platform to platform, which causes frustration and confusion among podcasters. Why do some services show much higher numbers than others? Are they interpreting downloads differently? And what else can we do to measure the performance of our podcasts?

We look at why open podcasting is so important to podcasters and listeners alike - and what we can do to protect it.

If you’ve ever used a smartphone to take a GPS-enabled audio tour, such as one available through Voicemap, you’ve used locative media. Locative media is a way to share digital content via GPS triggers in the real world to increase personal interaction. It puts digital content and real places together to make an experience greater than the sum of its parts. On this episode, we talk about how you can utilise it to help enhance and grow your podcast.  Link to our full guide on Locative Media...

No podcaster in history has ever just run one show. In fact, many find their biggest or most successful podcasts to be a second or third attempt. They’ll learn the ropes on the topic they think they want to discuss, then start a new one later on, on a completely different subject.

It’s a bit of a data discussion this week, with a few numbers to break down and analyse. Some of this data came via our own sources, whilst others have been the topic of much discussion in the mainstream media recently.

Love it or hate it, AI is here to stay. So how can we take advantage of these tools to improve our podcasts?

Okay, so you obviously don't NEED a drone to podcast. But, in the right niche and situation, they give you scope for some spectacular content.

What does it mean to take a journalistic approach to your podcast content?

As podcasters, we're increasingly told that we NEED to be doing video. But is this true across the board?

Podcasting can be a great way to market your business, and add a human touch to your company.

43% of over 1,500 respondents told us they’d rather host a solo show than create content with other people. So why might this be?

Lindsay from the content team helps produce a show called Life In The Ted Lane with her brother, Ted (apparently the name 'Ted Talks' was taken, unfortunately).

The concept is simple: You create the content your target audience is searching for, they find it, and your podcast grows as a result.  But Search Engine Optimisation (SEO) isn't just as straightforward as that, unfortunately. There are nuances, best practices, and stiff competition from rival content creators.  On season 16 of Podcraft we're leaning on the expertise and experience of our team here The Podcast Host and Alitu. On this episode, I'm joined by Sean, who is a full stack growth...

Mike from the Konversations With Kinfolk podcast is thinking about micro-content. He's looking for apps or software that can take small clips (video and/or audio) to create short clips for visibility and promotion. This is a great strategy for podcast growth. Micro-content can be highly searchable, shareable, and doesn't demand a lot of time to hook a potential new listener. It can also be quick and easy to create. Resources Mentioned CanvaHow to Create...

Mike from the Konversations With Kinfolk podcast is thinking about micro-content. He's looking for apps or software that can take small clips (video and/or audio) to create short clips for visibility and promotion. This is a great strategy for podcast growth. Micro-content can be highly searchable, shareable, and doesn't demand a lot of time to hook a potential new listener. It can also be quick and easy to create. Resources Mentioned CanvaHow to Create...

Khaled runs the show Curated Advice on Better Living, and wonders how to increase the number of listeners per episode. At time of recording, he's almost hit the 30-episode mark, which is a great point to reflect on what you've achieved so far, as well as revisit your big picture planning. We recommend that Khaled sets up a dedicated website for the podcast, which is a low-hanging fruit these days. You can do this quickly and at a low-cost by using Podpage. We also recommend that he uses...

Khaled runs the show Curated Advice on Better Living, and wonders how to increase the number of listeners per episode. At time of recording, he's almost hit the 30-episode mark, which is a great point to reflect on what you've achieved so far, as well as revisit your big picture planning. We recommend that Khaled sets up a dedicated website for the podcast, which is a low-hanging fruit these days. You can do this quickly and at a low-cost by using Podpage. We also recommend that he uses...

Michael of Night Moodz wonders how to turn casual listeners into subscribers, followers, and even, supporters. This is a question with many layers as the first and most obvious move is simply to ask in your Calls to Action. You might also want to show them how by creating a 'how to subscribe' page on your website. A final and essential piece of the jigsaw, though, is to make folks want to come back for more. Our free Podcast Planner tool can help you hone your message and your content, and...

Michael of Night Moodz wonders how to turn casual listeners into subscribers, followers, and even, supporters. This is a question with many layers as the first and most obvious move is simply to ask in your Calls to Action. You might also want to show them how by creating a 'how to subscribe' page on your website. A final and essential piece of the jigsaw, though, is to make folks want to come back for more. Our free Podcast Planner tool can help you hone your message and your content, and...

How do you get useful analytics to present to potential sponsors and advertisers? That's one of the questions on the mind of Karen from BankTalk Podcast. And, one that we'll try our best to answer on this episode of PodCraft. Your Apple Podcast Connect and Spotify for Podcasters dashboards can give you a good sample of listening patterns. Granted, these won't be the full picture, but, for many podcasters, this is at least 50% of their audience. Listener surveys are an optimal way to get...

How do you get useful analytics to present to potential sponsors and advertisers? That's one of the questions on the mind of Karen from BankTalk Podcast. And, one that we'll try our best to answer on this episode of PodCraft. Your Apple Podcast Connect and Spotify for Podcasters dashboards can give you a good sample of listening patterns. Granted, these won't be the full picture, but, for many podcasters, this is at least 50% of their audience. Listener surveys are an optimal way to get...

Kay is the co-host of the In Da Trenches Podcast and asks about optimising their name, outline, and theme.  Sometimes it helps to take a step back and look at the bigger picture of your podcast, asking questions such as: What’s its purpose?Who’s it for?What does success look like for me?You can then start to work backwards from these. Another very useful exercise is to use our free Podcast Planner Tool. And we have thorough guides on Podcast Names, Descriptions, and Formats for a deeper...