💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, hosts Tyson Franklin and Jim McDannald, DPM, discuss the benefits and best practices for using patient webinars in the field of podiatry. They highlight how webinars can enhance patient education, build professional networks, and increase visibility and trust. Tyson and Jim also touch on the...

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss why podiatrists should view their fees as part of their marketing strategy. They explore reasons behind fee hesitations and how to overcome them. They also cover the importance of price setting, taking into account competitor fees, patient...

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/🤝 Podiatry business coaching: https://www.tysonfranklin.com/CoachingIn this episode of the Podiatry Marketing podcast, Tyson E. Franklin and Jim McDannald, DPM, discuss the value of repurposing content for the clinic's marketing strategy. They explore the idea of taking existing content and adapting it for different platforms or audiences to extend its reach and value. Tyson and Jim provide tips on...

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In the insightful episode, Tyson and Jim provide a guide to optimizing financial strategies for podiatry clinics during the crucial early December period. Here are the main takeaways: Timing is Key: Capitalize on patient spending habits in December, as January might present financial challenges for them. Proactive Patient...

💻 Podiatry website & digital services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Jim and Tyson provide comprehensive insights into creating effective websites for podiatry clinics. The episode starts by emphasizing the importance of how a great website attracts and retains patients. There are five key characteristics: User-Friendly Design: It discusses the importance of having a website with intuitive...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin take a walk down memory lane, revisiting the ten most popular episodes of the Podiatry Marketing Podcast. We share insights on why these episodes resonated with listeners and how the advice given has shaped podiatry practices around the world. What You'll Learn: Fan Favorites: A countdown of the top 10 episodes, providing a brief overview of each and discussing why they've made such an...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle the enticing yet precarious concept of low-hanging fruit in the marketing world. We dissect why the easiest options aren’t always the best and how they might be hindering the growth of your practice. What You'll Learn: The Allure of Low-Hanging Fruit: We begin by defining what low-hanging fruit means in the context of podiatry marketing. From low-paying government patients to...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the crucial question that plagues many practitioners: Is your marketing effective? We understand that marketing can amplify the existing dynamics of your practice, but how can you be sure that it's bringing in the desired results? What You'll Learn: Testing and Measuring Everything: Uncover the importance of testing and measuring every aspect of your marketing strategy. We’ll...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin unravel the potential benefits of incorporating email marketing, particularly newsletters, into your podiatry clinic's promotional strategy. Targeted Audience Engagement Direct communication with patients and potential patients interested in your services. Achieving more relevant and meaningful interactions than broad-reaching marketing strategies. Cost-Effective Lower cost per acquisition...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin discuss how many podiatrists believe they are limited in their marketing choices, but the reality might surprise many – it's an overwhelming abundance of options! Dive into the Red Queen Hypothesis and explore how it pertains to marketing. Learn how to navigate through the sea of ideas and pick what's best for your practice. Introduction The common misconception: Limited marketing choices...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin deep dive into the foundational pillars to consider before marketing your podiatry clinic. Whether you’re new to the business or rebranding, these five considerations can make the difference between a successful marketing campaign and one that falls flat. Ideal Patient Analysis: The importance of identifying your main patient demographics. Adjusting your marketing strategies to align with...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into how you can create your own speaking opportunities, drawing from a personal experience of speaking in Powell River. When opportunities don’t knock on your door, sometimes you have to go out and create them! The Powell River Experience (2018): How did this speaking opportunity in Powell River come about? The inspiration from an out-of-town speaker at Cairns Chamber of...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin unravel the layers of podiatry marketing, diving into the systems that make it all tick! Episode Highlights: Why Marketing Systems Matter: Discover the transformative power of a well-tuned marketing system for your podiatry practice. We introduce the three main types you should know: DIY, Hybrid, and Outsourcing. Crafting Your Perfect Marketing System: Understand the intricacies of a...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin unlock the secrets to boosting patient engagement in the digital age! In today's episode, we're diving deep into an often-overlooked marketing goldmine: behind-the-scenes content. Episode Highlights: The Value of Authenticity: Learn why showcasing the day-to-day operations of your podiatry clinic might be the missing piece in your social media strategy. Real, authentic content can humanize...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve deep into the buzzing world of social media to uncover the potential of Threads for your clinic's digital marketing strategy. Episode Highlights: Introduction to Threads: Unwrap the essentials of Threads, a platform that seemingly combines the brevity of X (Twitter) with the visual appeal of Instagram. Understand its key features and how it differentiates from the rest of the social...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the power and significance of authenticity in the world of podiatry marketing. Discover the dangers of wearing a facade and the inevitable judgment that comes when you’re in the public eye. Inside This Episode: The Mirror Test What does it feel like when someone who's consumed your content meets you in person? Are you living up to your marketed persona? The ideal: Being the exact...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin tackle a topic that has become all too familiar for many in the podiatric field: the overwhelming reliance on Google for marketing. While Google's prominence is undeniable, putting all your marketing eggs in one basket has its share of perils. This episode aims to shed light on these challenges and present alternative strategies to ensure consistent and effective visibility for your...

Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into an unconventional yet rich reservoir of inspiration: the world of whisky. The idea? To draw insights from successful businesses outside the podiatry sphere, particularly the exceptional branding genius of Ned Australian Whisky. Their Sounds of Origin and the Sounds of Bathurst limited edition bottles are not just about the spirit inside, but a symphony of branding, storytelling,...

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats Available Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin shed light on a pivotal yet often overlooked aspect of podiatry: the art of marketing your practice with an eye on future succession or sale. This episode isn't just about the endgame. It's about ensuring that senior podiatrists position their practice in a way that appeals to the next generation of associates or potential...

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats Available Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin dissect the Four P's of Marketing - a fundamental framework that has shaped marketing strategies for over six decades. Coined by E. Jerome McCarthy in his 1960 book, "Basic Marketing, A Managerial Approach," the Four P's - Product (& Service), Price, Place (or Location), and Promotion - have been utilized individually...

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats Available Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the art and science of creating impactful patient video testimonials for your podiatry clinic. The power of a well-made testimonial video is undeniable. It's not merely about recording a patient's feedback; it's about narrating a compelling story of transformation and trust. Whether you're new to the game or...

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats Available Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into the importance of innovation and differentiation in the field of podiatry. They challenge you to ask yourself: Are you merely imitating what's already out there, or are you bringing something unique to the table? This lively discussion encompasses several key aspects of establishing a distinctive podiatry...

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats Available Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin dive deep into the essential components of starting a private practice and the crucial things every podiatrist should know before embarking on this journey. Here's a quick rundown of what we discuss: 1. Business and Financial Planning: You didn't become a podiatrist to run a business, but private practice demands it. We...

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats Available Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin build upon the lessons from Episode 70 - "Developing Micro-Pillars," to delve deeper into the indispensable tactic of 'Self Reflective Marketing.' We discuss: Post-Activity Analysis: Each marketing action you take, whether a talk, expo, online ads or otherwise, requires a thorough review. Ask yourself:  What worked?  What...

Podiatry Marketing Live Tickets Now On Sale - Only 30 Seats Available Welcome to the Podiatry Marketing podcast. In this episode, Jim McDannald, DPM, and Tyson E. Franklin delve into a key topic that podiatrists and clinic owners often wrestle with: search vs. display advertising. The Difference Between Search and Display AdvertisingTo kick things off, we provide a clear understanding of the difference between search and display advertising. We highlight how each can have a powerful impact on...