Episode 12: To Affinity and Beyond: Delivering Brand Purpose Through Experiences
Listen now
Description
In this episode, Jamie Shaw, Global Head of Creative at Cogs & Marvel, and Daniel Yaffe, COO & Co-founder at AnyRoad chat about how brand purpose is a powerful driver of consumer choices, and the role experiences have in guiding those choices. Don’t forget to subscribe!
More Episodes
In this episode, Stan Sthanunathan, Former Executive VP - CMI at Unilever, and Daniel Yaffe, COO & Co-founder at AnyRoad talk about how brands can actually create lasting memories instead of simple moments through their experiential programs. Paving the way for a new type of brand loyalty,...
Published 09/09/22
Published 09/09/22
In this episode, Shelley E. Kohan, Chief Strategy Officer at The Robin Report, and Daniel Yaffe, COO & Co-founder at AnyRoad, talk about what brands and retailers should be thinking about when it comes to data analytics to make data-driven decisions and what that means for...
Published 07/15/22