Polaris is a series of expert interviews with senior business executives, founders, and creatives. Hear from leading executives and uncover best practices on how to build impactful, lasting relationships with consumers. In this episode, Christian Lachel, VP and Executive Creative Director at BRC Imagination Arts (creators of The Heineken Experience, The Henry Ford Museum, The Las Vegas Raiders Tour Experience, Rock and Roll Hall of Fame, The Ford Rouge Factory Tour, and more!) and Daniel Yaffe, COO at AnyRoad breakdown what a brand home is, why you need one, how to measure impact, and how to make a business case for it.