Why Brands Are Moving From Traditional Advertising to Branded Experiences
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Description
In this episode, Mary Lague, Vice President, Research at Pilot44 Labs, and Daniel Yaffe, COO & Co-founder at AnyRoad explore why clients such as Procter & Gamble, Nestle, Clorox, and some of the biggest FMCG (fast-moving consumer goods) brands and retailers have shifted from traditional advertising to seamlessly integrated branded experiences. They’ll also dive into the role this transformation will play in the future of retail experiences.
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