This time, it's Chris Arning who's come to stir the pot with Drago and Scott. Chris runs boutique consultancy Creative Semiotics, teaches an online course titled How to Do Semiotics in Seven Weeks and is the co-founder of Semiofest, and more... What did we get up to stirring up: - We start off with that perennial question of what is Semiotics. - Chris shares some examples from applying Semiotics to work in Asia; Chris is an unashamed Japanophile, so of course he mixes in Japan examples, too - Then we talk about the raison d'etre of an online course on Semiotics: Chris shares the trials and triumphs of his journey setting it up and running it; and he offers some generous advice on how one could share their knowledge and experience with others--and turn it into a product - Finally, in the run-up to our miniseries on The Meaning of Objects (working title!), Chris helps us wrap our head around how Semiotics approaches 'things' with some examples from his and his colleagues' work. Important to note that Chris is wearing a baseball cap throughout the interview.  https://www.creativesemiotics.co.uk/ https://www.semiofest.com/