Objects: things we covet, collect, display, share and utilise. But what do they mean as ‘stuff’ increasingly integrates with our digital lives, or even morphs into virtual worlds? Who better to ask than Justin Peyton from Wunderman Thompson, whose BRAND N3XT platform explores the people and ideas that are working to make Web3 and Metaverse a positive force for people, business and society. In Potluck’s latest episode, hear Justin’s thoughts on… ·       How he defines the Metaverse amidst all the babble ·       Why ‘identity brands’ lead the way in this space, but take note of ‘experience brands’ as the fast-followers ·       The increasingly blended interface between the physical and the digital, including concepts like digital twins and tokenised memberships ·       Opportunities for elevating both brand experiences and communities ·       And how the real experimentation - and application - is only just beginning… Check out Justin's BRAND N3XT content via: https://brandn3xt.substack.com/ www.potluckpodcast.asia/