In this throwback episode of The Power Producers Podcast, David Carothers and co-host Kyle Houck talk about how many people are effectively using their business planning, process planning, and most significantly, their behavior planning. Episode Highlights: David shares why a lot of people are utilizing business planning. (2:18) How would David put an effective action plan that's going to produce the results that he’s looking for? (6:24) David mentions an ideal prospect profile. (8:03) How many people do you have to present to get 10 orders? (9:20) Kyle shares prospecting from the way that he has done it in the past. (11:34) David shares his theory if you're a producer, who's starting in the middle market. (14:23) Tweetable Quotes: “It's great if you've got a goal, and it's great if you've done market research, but if you don't show what the behaviors are that are gonna help, that's not a business plan. It’s called a list of goals and some market research.” - David Carothers “This is obviously the time when everybody's doing resolutions and trying to get everything in line after the first of the year. I think a lot of times if you don't have those action items and the how behind it, it turns into one of those gym resolutions.” - Kyle Houck “I would tell you to crack out those freshly written business plans, get to work, and figure out what your day looks like. You'll be amazed at how much money you can make if you just get yourself into the routine.” - David Carothers Resources Mentioned: David Carothers LinkedIn Kyle Houck LinkedIn Florida Risk Partners The Extra 2 Minutes