Frederick's new book Digital Marketing in an AI World: Futureproofing Your PPC Agency is now available. He is pricing the book at 99 cents for the week of 5/27 to ensure that anyone who is interested has a chance to pick up an inexpensive copy.  Former Google AdWords evangelist Frederick Vallaeys talks to David Szetela about his new book titled Digital Marketing in an AI World: Futureproofing Your PPC Agency. This book talks about what AI and other digital marketing technology can and cannot do, how agency owners can reposition their business in the current environment, new skillsets to develop or look for in potential new hires, four essential roles digital marketing professionals will continue to play in the future and more.