Michelle Glogovac, aka the “Podcast Matchmaker,” is the CEO of The MLG Collective, a full-service podcast pitching agency, where she collaborates with entrepreneurs, authors, and experts to hone their storytelling abilities, grow their businesses, and elevate themselves as thought leaders. She also hosts the award-winning podcast, “My Simplified Life.” Here, she talks about how people should prepare to appear on podcasts, the art of storytelling, and her new book, “How to Get on Podcasts,” coming in January 2024. Key Takeaways: - How to get more podcast appearances - How to be a compelling podcast guest - Building a personal brand via podcasting Episode Timeline: 2:00 How Michelle changed careers from jet fuel sales to podcasting PR 4:15 Podcasting is all about people. 4:45 A podcast is like a dinner conversation. 5:30 The most important takeaway for "How to Get on Podcasts" 6:30 Why guests should add value to listeners' lives 7:00 What makes someone a good storyteller? 9:00 Why podcast guests should share all they know 10:00 What's "My Simplified Life" all about? 11:30 How are people able to make big changes? 13:00 How Michelle preps people to appear on podcasts 15:45 Tod has a personal brand problem. Can Michelle help? 18:30 Are there too many podcasts? 20:15 How should guests vary their appearances? 21:00 What does the future look like for the Podcast Matchmaker? This episode’s guest: • Michelle Glogovac on LinkedIn • Order your copy of "How to Get on Podcasts" • Michelle Glogovac's website Hosted on Acast. See acast.com/privacy for more information.