Kate Gardiner is the CEO and founder of Grey Horse, a full-service communications agency often behind the scenes of global crises. An industry veteran, Kate started her career in journalism and audience engagement, triaging social media for global-facing campaigns, including award-winning coverage of the BP Oil Spill, the Arab Spring, and Hurricane Sandy. She also supported over a dozen women at the heart of the #MeToo movement. Here, she discusses the holistic approach to helping people through a public crisis. Key Takeaways: - Interpersonal help in a crisis - The mental health effects of a crisis - Helping people involved in a local crisis Episode Timeline: 1:30 Kate's horse, Copenhagen 3:20 How Grey Horse goes beyond "damage control" to help people affected by a media event 5:00 The holistic approach to dealing with a crisis 6:15 Local adventures can be the most impactful 9:00 Kate's job would make a great TV show 11:15 The mental health ramifications of a crisis 13:55 Kate's work in the #MeToo movement 15:00 Financial victimization of sexual assault victims 17:30 How clients react to hiring Grey Horse 21:30 Standing up for women and their rights 23:30 How Kate transitioned from journalism to PR This episode’s guest: • Kate Gardiner on LinkedIn • GreyHorse.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.