Lauren Passell is the founder of Tink Media, a podcast growth and ideas company that specializes in podcast PR, creative partnerships, in-app placement, and out-of-the-box strategies to help shows find their perfect audience. She is also the curator of Podcast the Newsletter and Podcast Marketing Magic and writes about podcasts for Lifehacker. Here, she discusses the importance of making podcast friends, why podcasters should focus more on marketing, and why true crime is still king. Key Takeaways: - Podcast marketing tips - Current trends in podcasting - Why podcasters need to think more about marketing Episode Timeline: 1:50 Tink Media's approach to podcast therapy 5:45 The importance of borrowing from other podcast audiences 6:25 The benefits of promo swaps 10:15 Is true crime still king of podcasting? 12:15 Tod's true crime voice 14:30 Why all podcasts need a hook 17:30 Are there too many podcasts? 18:20 Podcasters aren't thinking enough about marketing. 19:35 How Tod marketed the "LA's Own Marineland" podcast This episode’s guest: • Lauren Passell of Tink Media • Feed the Queue podcast • Podcast The Newsletter • 100 podcast marketing tips Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, X (Formerly Twitter), Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.