Eric Morley co-founded Blue C, a dynamic California-based agency specializing in brand strategy and creative marketing. With a relentless passion for shaping brand narratives, Eric has been an influential force in the industry since 1998. Here, he shares how the FOCUS principle guides Blue C’s work and why brands should strive for clarity in 2024. Key Takeaways: - The power of FOCUS - The need for brand clarity - Why everyone is in marketing Episode Timeline: 2:00 Why FOCUS is Eric's guiding principle 4:20 What are the challenges of implementing FOCUS? 5:50 The importance of stating a clear objective 8:45 Marketing in a globalized world 10:15 Do clients have trouble being on task as well? 11:30 Why marketers should aim for brand clarity in 2024 12:30 The Brand Power process 14:30 You must know your audience. 16:30 Blue C's work with Wahoo's Fish Taco 18:50 Eric's approach to authenticity 21:50 Nike's quest for female customers This episode’s guest: Eric Morley on LinkedInBlue C USA Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! • Join the conversation by leaving a comment! • Follow us on Facebook, X (Formerly Twitter), Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.