Gina Villareal-Arcediano is an accomplished television journalist and investigative producer as well as the founder and CEO of Unleashed Advertising & Advocacy. She has over 25 years of experience in media, business development, and marketing at ABC, CBS, FOX, and NBC affiliates. Here, she emphasizes the importance of sending effective pitches, the power of telling authentic stories, and the benefits of aligning brands with nonprofits.   Key Takeaways: How to send an effective pitchWhy authenticity and storytelling are keyAligning brands and causes can benefit businesses by showing community involvement.  Episode Timeline: 1:50      Gina’s transition to creating her own agency 3:06      How to create effective pitches 5:48      Providing a “full spectrum” of client offerings 7:00     The importance of a good media mix 8:28      The importance of authenticity in PR 11:41   Creating personal stories 14:41   The importance curiosity plays in effective storytelling 17:19   The benefits of supporting nonprofits 20:14   How to align a brand with a nonprofit 22:23   Gina’s future plans for Unleashed Advertising & Advocacy   This episode’s guest: • Gina Villareal-Arcediano • Unleashed Advertising & Advocacy   Subscribe and leave a 5-star review: https://pod.link/1496390646   Contact Us! Join the conversation by leaving a comment!Drop us a line at [email protected] Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn!  Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.