Paul Cohen runs Milk & Honey PR’s North American business and brings three decades of experience shaping vital conversations in ways that matter. A trusted communications advisor to executives and teams across three continents, Paul has represented multinational corporations, start-ups, industry associations, sovereign governments, and non-profit organizations. Here, he talks about Milk and Honey’s viral vase story, working in important halls of government, and the importance of “nurturing” brands.   Key Takeaways: ·        How to influence altruism ·        The PR behind a viral vase story ·        How to nurture a brand     Episode Timeline: 1:20   What brought Paul to some of the world's most prestigious halls of government? 4:15   How to persuade the public to support environmental issues 6:00  The state of journalism in 2024 8:45   Milk and Honey’s viral vase story 12:45 The client's take on the vase story       14:30 You can’t force things to go viral 15:20 The importance of “nurturing” brands 17:30 How do you hit the zeitgeist “right on the nose”? 19:10 Do all brands need a purpose? 21:50 Are brands pulling back from social justice activism?    This episode’s guest: ·        Email Paul Cohen at [email protected] ·        Paul Cohen on LinkedIn ·        Paul Cohen on X     Subscribe and leave a 5-star review: https://pod.link/1496390646   Contact Us! ·        Join the conversation by leaving a comment! ·        Drop us a line at [email protected]. ·        Follow Global Results Communications on Facebook, X (formerly Twitter), Instagram, and LinkedIn!   Thanks for listening!   Hosted on Acast. See acast.com/privacy for more information.