Gini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age." For the past 18 years, she has run and grown the Arment Dietrich agency, and currently hosts 3 podcasts, "Spin Sucks," "Inside PR," and "The Agency Leadership Podcast." Here, Gini shares how Spin Sucks went from a blog to a movement and explains why thought leaders must stand for something. Key Takeaways: - The Spin Sucks story - Why thought leaders should be bold - Why Gini loves AI Episode Timeline: 2:00    How to come up with podcast ideas 3:20    Why is Taylor Swift a great marketer? 5:00    How Spin Sucks grew from a blog to a movement 7:00    Why ethics is the backbone of Spin Sucks 9:15    How to define results with a client 10:15 The PESO model 13:15 The importance of creating authority and trust 14:00 Gini on thought leadership 17:00 Gini's thoughts on AI This episode’s guest: ·        Gini Dietrich ·        Spin Sucks.com Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.