Description
Gini Dietrich is the founder of the influential Spin Sucks blog and author of "Spin Sucks: Communication and Reputation Management in the Digital Age." For the past 18 years, she has run and grown the Arment Dietrich agency, and currently hosts 3 podcasts, "Spin Sucks," "Inside PR," and "The Agency Leadership Podcast." Here, Gini shares how Spin Sucks went from a blog to a movement and explains why thought leaders must stand for something.
Key Takeaways:
- The Spin Sucks story
- Why thought leaders should be bold
- Why Gini loves AI
Episode Timeline:
2:00 How to come up with podcast ideas
3:20 Why is Taylor Swift a great marketer?
5:00 How Spin Sucks grew from a blog to a movement
7:00 Why ethics is the backbone of Spin Sucks
9:15 How to define results with a client
10:15 The PESO model
13:15 The importance of creating authority and trust
14:00 Gini on thought leadership
17:00 Gini's thoughts on AI
This episode’s guest:
· Gini Dietrich
· Spin Sucks.com
Subscribe and leave a 5-star review:
https://pod.link/1496390646
Contact Us!
• Join the conversation by leaving a comment!
• Follow us on Facebook, Twitter, Instagram, and LinkedIn!
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.
Kelly Lam is a wellness expert and founder of The Whole Purpose, a company that builds customized, high-impact, integrative mindfulness and wellness programs for individuals and corporations. Here, she discusses the birth of her company and how mindfulness can positively affect workplaces.
Key...
Published 11/20/24
Ekaette Kern is the CEO and Head of Brand Consulting at TENET Consultancy, a strategic communications agency focused on brand storytelling that ignites, inspires, and sparks change across generations. She also serves as the board chair for The A Pledge, an initiative focused on increasing...
Published 11/13/24