Juan Alanis is the CEO and founder of Big Oak Tree Media, an award-winning agency with over 30 years of combined history in marketing and communications. He's also the host of the "In the Business" podcast with his wife, Anjelica Cazares, and the executive producer of the "Latina Leadership" podcast. Here, he discusses how to speak authentically to diverse communities, how to make effective social media posts, and what it’s like being the middle child of 7. Key Takeaways: - How to market to diverse audiences - How to create successful social media posts - The benefits of having diverse team members Episode Timeline: 1:30 What's it like being the middle child of 7? 3:30 The importance of listening to clients 6:15 What do marketers get wrong when speaking to diverse audiences? 8:30 Speaking to diverse audiences authentically 10:00 Connecting to audiences through baseball 12:30 How diverse team members can help you deliver an authentic message 15:00 The 15-year-old test 17:30 What makes a great social media post 20:00 What has Juan learned as a podcast host and producer This episode’s guest: ·        Juan Alanis ·        Big Oak Tree Media ·       "In the Business" podcast ·       "Latina Leadership" podcast Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.