Amanda Proscia is the Chief Operating Officer and Co-Founder of Lightspeed Public Relations/Marketing. Here, we discuss her new book, “PR Confidential: Unlocking the Secrets to Creating a Powerful Public Image.” The book provides an insider perspective on getting the most out of an investment in a public relations agency. It also provides great insights on how PR works, when it fails, and how to course-correct as the story changes.  Key Takeaways: - Answers to common questions about PR - The "3 I" formula - Why do we need to keep making the case for PR? Episode Timeline: 1:30 What inspired Amanda to write "PR Confidential"? 3:15 Are tech people open to learning about PR? 4:15 The difference between PR and advertising? 5:15 PR is more than writing press releases 6:15 The "3 I" formula for newsworthiness 7:30 What is good thought leadership? 10:00 Why do we have to keep selling the idea of PR? 13:45 Why "PR Confidential" is written like an advice column 15:00 The "confidential" parts of Amanda's book 16:24 The PR elevator pitch 18:00 "PR Confidential Part 2: The sequel" This episode’s guest: • Amanda Proscia on LinkedIn • Download "PR Confidential" for free at Lightspeed PR and Marketing Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.