Nicole Pence Becker has over 15 years of experience in journalism, communications, media production, social media, and public relations. In 2017, she founded Pence Media Group, an all-female, full-service public relations, media, and marketing consultancy that works with start-ups to Fortune 500s. Here, she discusses how she built her own agency out of necessity and some of her noteworthy clients. Key Takeaways: - How Nicole built a female-centered PR consultancy - Lessons learned working in politics - Nicole's transition from broadcast journalism to PR Episode Timeline: 2:46 Nicole's background in journalism 4:00 Why did Nicole move from broadcast journalism to PR? 7:00 Nicole's work as her father's Communications Director on his Congressional campaign 8:15 Lessons Nicole learned in politics 10:15 How Pence Media Group disrupted the comms world 12:30 Clients come to PMG for the female touch 14:20 PMG's work for Pluie 16:30 PMG was perfectly positioned for COVID 18:00 How PMG's collective shared experiences are its strength 20:30 PMG's work for Sweetgreen This episode’s guest: • Nicole Pence Becker on Instagram • Pence Media Group on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! Hosted on Acast. See acast.com/privacy for more information.