Amanda Arrigotti-White is the Founder and CEO of Curate & Co., one of the country's most sought-after boutique PR firms for food, beverage, and hospitality. After getting her start in PR at SOREL and Columbia Sportswear, she fell hard and fast for hospitality while in-house at Saint Michelle Wine Estates. Here, she shares the importance of crafting stories around wine and food and how Curate & Co. has successfully paired products and influencers. Key Takeaways: - How to target wine consumers - How to pair products and influencers - How to market non-alcoholic wine Episode Timeline: 1:45 The joy of working in food, wine, and hospitality 2:40 How to position a wine brand in a crowded marketplace 4:00 Why Ste. Michelle was great at marketing wine 5:30 The psychographics of wine consumers 7:15 The importance of storytelling in wine PR 8:00 How to pair wine and influencers 10:10 The Colavita/Jess King collaboration 13:00 Choosing a spokesperson for solar power 15:00 The importance of authenticity 16:30 Marketing non-alcoholic wines 19:10 Understanding the non-alcoholic wine consumer 10:30 The advantages of hiring a specialty agency This episode’s guest: • Amanda Arrigotti-White on LinkedIn • Curate & Co.’s website • Curate & Co. on Instagram Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.