My guest today is Brandy Whalen, the co-founder of Kitcaster, a podcast booking agency, where she is also the resident story craft guru. Here, she shares how she helps her clients craft their stories to share on podcasts and how to build authority and credibility through the medium. Key Takeaways: - How to craft your story - The importance of prep work - How to get booked on podcasts Episode Timeline: 1:05 Is that a corgi in the Kitcaster logo? 3:00 How Kitcaster gets people booked onto podcasts 4:20 Is guest rehash a problem? 7:30 Common mistakes that people make when appearing on podcasts. 10:30 How Brandy develops a client's story 13:30 The nuts and bolts of a story craft session 17:20 The importance of customer stories 19:40 Podcast hosts absolutely must do prep work. 21:20 Building authority and credibility on podcasts 22:45 Tod needs some help with his personal brand. This episode’s guest: • Brandy Whalen • Kitcaster's website resources page Subscribe and leave a 5-star review: https://pod.link/1496390646 Contact Us! •            Join the conversation by leaving a comment! •            Follow us on Facebook, Twitter, Instagram, and LinkedIn! Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.