✅ Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA📚 Learn more about us: https://www.pragmaticinstitute.com/🚀 Start your Product Manager or Product Marketer certification here“What you notice is that the real nuggets that you get, the parts of the story that really shed light on a candidate's exceptional fit or lack of fit for a role, it's usually the third, fourth, fifth, maybe even more follow up questions deep.”-      Jordan Burton, Cofounder of Talgo   Join us for a...

✅ Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA📚 Learn more about us: https://www.pragmaticinstitute.com/🚀 Start your Product Manager or Product Marketer certification here   “If you have teams, go figure out what drives every single person on the team and make sure you are addressing their needs. Those are extremely important things, and not a lot of folks do it, unfortunately.”-      Amruta Moktali, Chief Product Officer at Skyflow   Join us for a conversation with...

 Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA Learn more about us: https://www.pragmaticinstitute.com/ Start your Product Manager or Product Marketer certification here“It's all about setting up the right expectations with the company or the early user. So, it's not just giving it to them. It’s about being clear about what you expect in return early in the process.” -      Neil Baron, B2B Product Management Consultant, Founder of Baron Strategic Partners Join us for a...

 Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA Learn more about us: https://www.pragmaticinstitute.com/ Start your Product Manager or Product Marketer certification here “The first thing I would recommend everyone to do who has an interest in the AI space, and I think lots of people have an interest in this space, is you should be using generative AI tools in your life every day as much as you can, and really remind yourself how much of a difference it can make.” -     ...

“There are so many factors that really affect conversion that start before a customer even begins to think about purchasing from a brand. Every element of a brand's website tells the consumer something about what you do and impacts if the consumer buys from you.” Jon MacDonald, founder of The Good and author of Behind the Click In this episode of Product Chats, Jon MacDonald, founder of The Good and author of "Behind the Click," shares invaluable insights into the intersection of...

“Community-driven product development is not just about getting feedback, but about integrating community members and customers into the product development cycle itself.” Jake McKee, Community Driven Product Management Leader In this episode of Product Chats, we welcome Jake McKee, pioneer in community-driven product innovation. Jake delves into the transformative approach of weaving community insights into the product development fabric, aiming for products that resonate deeply with...

“If product managers are supposed to put a product on the shelf, product marketing is supposed to take it off the shelf.” Anubhav Rao, Product Marketing at AWS In this episode of Product Chats, we are joined by Anubhav Rao, Product Marketer at Amazon Web Services (AWS) for a discussion on the implications of AI in product marketing. Anubhav highlights how AI can lower the technical barrier for building products, leading to a cluttered market with numerous solutions. Differentiation and...

"Product operations is all about removing obstacles and helping product people accomplish everything that we teach in our product management classes – being data-driven, making sure that you're letting the market guide your decisions, and that you're following best practices." -      Dan Corbin, Proven Agile and Product Management leaderIn this episode of Product Chats, we have seasoned product professional Dan Corbin joining the podcast. Dan has worked at all levels of product management,...

“Are we better than the competition, equal to the competition, or not as good as the competition? Do we know? Sales teams can help us answer these questions.” Steve Gielda, President and co-founder of Ignite Selling In this episode of Product Chats, we are joined by Steve Gielda, President and co-founder of Ignite Selling, a global sales training, simulation and consulting organization dedicated to helping customers build world class sales teams.   Steve opens the discussion by addressing the...

“If you become the truth teller, the honest broker, the person that's going to come in, and if anybody says, ‘what does the market think?’ and you’ve got the right answer to it – that’s a quick trip to being invited to all the C-suite meetings.” Brady Jensen, founder of Aggregate Insights  In this episode of Product Chats, we are joined by Brady Jensen, a versatile professional who’s navigated the worlds of tech sales, product marketing, and entrepreneurship. His career journey unveiled a...

“If you’re a product manager or product marketer, and you hear your leaders say ‘I want some real innovation this year. I want to see some new thinking.’ We hear that a lot, and they mean it. We all mean it. But what do you do about it? And that's where having an innovation framework comes in." Diane Pierson, author of How to Innovate on Purpose  In this episode of Product Chats, we are joined by marketing strategist Diane Pierson. Diane views innovation as a complex but critical aspect of an...

 Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA Learn more about us: https://www.pragmaticinstitute.com/ Start your Product Manager or Product Marketer certification here"In Marketing, our job is to keep our ear very close to the ground, understand the process, listen to the buyers, listen to the customer, and always be thinking about what drives the customer." -Mark Donnigan, Startup Marketing Consultant In this episode of Product Chats, we are joined by marketing...

 Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA Learn more about us: https://www.pragmaticinstitute.com/ Start your Product Manager certification here "Often your merchants and your partners are trying to solve the same problem, they just might have a different idea on how to get there."– Tiffany Wear Johnson, Chief Product Officer at NMI In this episode of Product Chats, Tiffany Wear Johnson, the Chief Product Officer of NMI and American Banker's Most Influential Women...

 Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA Learn more about us: https://www.pragmaticinstitute.com/ Start your Product Manager certification here   "The best CX is often when you can meet your customers exactly where they are. For example, if your customer persona is busy and unable to engage with email easily, offering phone support likely brings happier customers and retention."– Erin Knobler, Customer Experience (CX) Guru   In this episode of Product Chats, Erin...

 Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA Learn more about us: https://www.pragmaticinstitute.com/ Start your Product Manager certification here "Disruptive innovation is when a company gets into a new category for them and attempts to engage customers on a different level or via a different set of products."– Will Scott, Product Expert In this episode of Product Chats, Rebecca Kalogeris and Will Scott discuss how businesses can approach and structure their thinking...

 Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA Learn more about us: https://www.pragmaticinstitute.com/ Start your Product Manager certification here “We can try to take a hypothesis-based mindset to the product that we're trying to build or the ideas that we have or the strategy that we have, and use things like user research or design prototyping to put it into play.”– David Lifson In this episode of Product Chats, product management veteran David Lifson joins us to...

“My hope is that for product leaders and product managers is that in five years time you look back and you say, ‘tools like this have allowed me to free up my time so that I can do more high value work.’” - Paul Young   How will ChatGPT impact product professionals?   Since the growing popularity of powerful AI tools is dominating the tech news, we’re sitting down for a round table with Pragmatic instructors to discuss this question.   Paul Young, Cindy Cruzado, Amy Graham, Terry Sadowski,...

 Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA Learn more about us: https://www.pragmaticinstitute.com/ Start your Product Marketer certification here "Journalists are story builders, and you have to always be aware that what you're releasing has to fit the narrative of the story." – Mickie Kennedy In this episode of Product Chats, Mickie Kennedy joins us to discuss how to craft compelling press releases by understanding the needs of journalists, focusing on...

"Marketing is starting a conversation with someone that could be a great client." - Tom Schwab, Chief Evangelist Officer at Interview Valet Tom Schwab is a trailblazer in the world of online marketing. With his extensive experience working with over 700 leading brands, Tom brings a wealth of knowledge and practical insight to the table. His role as a Chief Evangelist Officer at Interview Valet allows him to share his expertise and help businesses transform their product strategies. In this...

"Data is the key to your success in this. Getting data about how your product is being used, getting data about the market and or customers or potential customers validation points on that data is absolutely crucial." - Mike Smart   Mike Smart is a seasoned product consultant specializing in accelerating product sales growth and developing market-driven practices for better business outcomes. He is the founder and managing principal at Egress Solutions and has served as an advisor for...

"As a product leader, you want to be able to come to the table with information that will get you heard. Sometimes it's less storytelling, more data, and really knowing your audience and knowing who you are working with and the way in which they will receive information best." - Josey Borman In this episode of the Pragmatic Product Chat Series, we are joined by Josey Borman, an EdTech expert and a firm believer in the power of education in product. Having transitioned from being a high school...

“When they say you lost on price, that’s not a good enough answer. You have to peel the onion. You have to do the work to uncover the real answer”– Spencer Dent   In this replay episode of Pragmatic Live, we are joined by co-Founder of Clozd—a leading provider of technology and services for win-loss analysis.   Key topics discussed include: The Impact of Pricing Models: A big one-time payment can be intimidating. Breaking it down into smaller, monthly bites often feels more manageable and...

"I often say to executive leaders that a launch may very well be the biggest cross-functional initiative your company participates in, with the exception of an acquisition."- Dave Daniels, founder of BrainKraft   In this episode of the Pragmatic Product Chat Series, we are joined by Dave Daniels, a mastermind in product launches and the founder of BrainKraft. Dave shares his invaluable insights on crafting effective launch strategies and building organizational alignment for consistent market...

"Everything boils down to a pain point and how you’re solving it. It’s our job to intimately understand our customer’s pain points." – Lindsay Sutula, Founder & CEO of Top Fox Marketing   In this episode, Lindsay Sutula of Top Fox Marketing shares essential tactics for understanding and outsmarting your competition through stealthy marketing strategies.   Key Takeaways: Keyword Planning: Find out how to use Google's keyword tools to figure out what your competitors are up to and spot...