Episodes
"You Are Not So Smart" podcast host David McRaney and Henrik Werdelin sit down to discuss the surprising results of a new study into what happens when groups of people work together to brainstorm solutions to problems with the help of ChatGPT. Based on their new research, Stanford's Jeremy Utley and best-selling author Kian Gohar have created a new paradigm for getting the most out of AI-assisted ideation, which they call FIXIT. In this episode, we dive into the research and explore how you...
Published 02/20/24
Published 02/20/24
This episode of the prehype podcast is a recast of a new podcast that we are launching called "Beyond the Prompt". Its a podcast that dives deep into the world of AI and its expanding impact on business and daily work. Hosted by Jeremy Utley of Stanford's d.school, alongside prehype's Henrik Werdelin, an entrepreneur known for starting BarkBox, each episode features conversations with innovators and leaders to uncover pragmatic stories of how organizations leverage AI to accelerate success....
Published 12/19/23
On this week’s episode, we talk with Kylo Freeman, the Founder of ForThem, a wellness company serving the LGBTQIA+ community. We discuss everything from Kylo’s background, her struggles with entrepreneurship, how she ended up getting started, and how she is able to execute.
Published 11/16/22
On this week's episode, we talked with the famed Prehype Founding Partner and Founder of BARK Henrik Werdelin about starting businesses.
Published 11/09/22
Relationship Capital - The durable advantage of defining your business by who you serve (not what you do) In this episode, we discuss the concept of Relationship Capital in business and how companies accumulate advantages in the 21st century. We consider the value of defining your business based on who you serve not what you do. And we talk to guests Mario Gabriele (@mariogabriele) from The Generalist and Ben Bajarin (@BenBajarin) from Creative Strategies about Starbucks, Apple and Peloton...
Published 11/22/21
In this podcast, we speak with Romain Rousseau, co-founder of COOP by Ryder. Three years ago, while head of digital marketing at the transportation and logistics company Ryder, an internal idea caught Romain’s attention: could you apply an Airbnb type approach to commercial trucks? Since then, Romain has tried to make that business happen. Currently, the team is 20 people and has several thousand trucks on the platform. If you are leading innovation or growth efforts inside an organization,...
Published 11/22/20
This week we are breaking down an article on Open APi’s new language prediction model, GPT-3, originally published on July 18, 2020 on Manuel Araoz personal blog.  Prehype's Henrik Werdelin, Nicholas Thorne and digital artist Damion Janski join together in a round table to discuss the potential enormous raw power of GPT-3!  
Published 08/12/20
While Henrik currently cannot walk and talk with people for the podcast, we are shaking things up with a new format.  For the next number of weeks, we will be sourcing and condensing interesting blog posts into audio format here, for your listening pleasure. First up, we are taking a dive into Henrik’s 8+1 Method of moving through life with intention while managing two growing businesses and a family. Henrik first shared this system with Dan Shipper of Super Organizers, in October of 2019.
Published 07/27/20
Walks and talks are hard these days :) So here is a bit of a different episode this month...
Published 04/27/20
In 2019 Henrik Werdelin invited you to be a fly-on-the-wall for conversations recorded in the streets of New York with people at the top of their uniquely entrepreneurial game. Revisit the best, biggest, most ridiculous and ‘ear-catching’ moments of Henrik’s 2019 walk and talks. From AI machine learning to meditation and culture hacking to the birth of the celebrity pet, the 2019 Prehype Podcast covered it all! Have a look back with this 2019 compilation episode and Happy New Year. Ian...
Published 01/03/20
In this episode, Stacie Grissom and Henrik take a walk down BARK memory lane while discussing rise of Content in Social, Authenticity, value of testing new platforms, and staying true to your brand. Stacie Grissom is an entrepreneur, dog lover, and dog mom to Pimm , she runs a succeful cocktail channel on Instagram called roof top cocktail garden connoisseur and is the Director of Content @BarkBox.
Published 10/30/19
In this episode, Global Fragrance and Beauty Innovation Lead at CHANEL, Julie Thibault and Henrik grab a bite of modern nostalgia at an “ice cream cereal bar” in New York's Little Italy, where they discuss the changing landscape of retail. Hear about how store experiences design is the next in sales and community is the new way for marketing, Henrik and Julie explore the importance of the tactile, sensorial and human components of building retail brands today.
Published 09/27/19
A walk and talk with Gabe Whaley - the guy who has created a lot of the internet memes you know with his sensational storytelling, attention and fame machine MSCHF. Learn about swans with no heads and how to make products that sell in an ever wilder internet world.
Published 08/06/19
Henrik Werdelin walks and talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Henrik chats with Noah Glass founder of Olo - about the importance of persistence, family and the ability to happily embrace the 'suck' and make it in the long game!
Published 06/21/19
Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Bradley Horowitz and Henrik Werdelin wander New York’s High Line while exploring the importance of building new companies inside big organizations and how Google and other big companies are doing corporate incubation.
Published 05/12/19
Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode Noah Fram-Schwartz and Henrik Werdelin wonder the streets of Tribeca and Soho discussing the increasing need to design products for the channel they are sold in, how to use data to discover what products to make and the power of seeing things outside their intended purpose.
Published 04/10/19
Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Dan Harris and Henrik Werdelin wander New York’s Central Park while exploring the importance of the blurred lines of mindset, skill set and community in successful entrepreneurship and meditation alike.
Published 02/21/19
Henrik Werdelin walks, talks and grabs coffee with people who are doing something uniquely entrepreneurial. In this episode, Ian Hogarth and Henrik take a walk down memory lane in the back streets of east London, while discussing the future geopolitical landscape of Artificial Intelligence, its ever-expanding reach across industries, and its role as perhaps the last general purpose technology.
Published 01/30/19
Henrik Werdelin and Noah Brier exchange their favorite mental models for creating new ventures and living a life as entrepreneurs.
Published 12/28/18
Henrik Werdlin and Max Haot discuss the evolving landscape of space exploration as it leaders shift from large government to entrepreneurs
Published 11/23/18
Alex Godin and Henrik walk the streets of New York while discussing how to apply entrepreneurship to philanthropy – and how Alex is taking his experience building startups and applying it to launch a non-profit meal kit service called Lemontree for low-income households.
Published 10/24/18
This is a new format where Henrik Werdelin gets coffee with people who are doing something uniquely entrepreneurial. You are invited to be a fly-on-the-wall for a conversation recorded in the streets of New York. In this first episode, it's a chat with Scott Belsky about selling your company and the pros and cons of running your own startup versus being part of a large company like Adobe. Scott Belsky is an entrepreneur, investor, author, and Chief Product Officer at Adobe....
Published 10/01/18
In this episode, we discuss focusing on one startup versus trying to build several at once. Star entrepreneurs like Elon Musk seem to be able to manage building a range of companies at the same time - but what are the pros and cons and what are some of the learnings from people who have tried to do it. Around the mic in this episode are serial entrepreneurs Henrik (Joost, Hotpotato, Prehype, BarkBox), Saman (ManagedByQ, Caspian) and Nicholas (Basno, StandupGiraffe, Rad.Rapport)....
Published 04/06/17
In this episode, prehype's managing partner Henrik Werdelin discuss the question that most innovation teams fail to answer, namely; What business are we actually in. He is joined by Thomas Wedell-Wedellsborg who is the co-author of Innovation as Usual, a Harvard Business Review Press book on the art of driving innovation in regular organizations. Thomas has worked with managers in nearly all parts of the globe. His research has been featured in Harvard Business Review, The Sunday Times, The...
Published 03/10/17