Join Rusty in Part 2 of the 'Recap of 2023' as he reviews the previous year and talks about the kickoff of 2024. 2023 was defined as year of growth and CHANGE! After 14 years of owning and operating an Allstate Insurance agency, Rusty shares the details of selling the business, which was bittersweet, but allowed him to focus on growing the pest business. He also touches on developing new leaders in the organization, utilizing the company's Development Program. Is the program perfect? No. However, it helped to provide a framework for some key people who had a desire to grow professionally within the organization. There was also a big focus on taking the inside sales model to the next level by making it a focus to get better.  Additionally, Rusty touches on collection improvements, lead management, specialization in sales verses service roles, and engaging the outside sales team with bi-weekly book club calls and training. Book Club: Book 1 https://www.ultimatesalesmachine.com/book-1a  Book 2 https://www.amazon.com/Magic-Thinking-Big-David-Schwartz/dp/1785040472  5 STEP SALES PROCESS: "Price is only an issue in the absence of value" "Be the orange!" BASPA 1. Build Rapport 2. Ask Questions 3. Sell Value 4. Propose a Plan 5. Assumptively Close!