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Joanna Wells and Aidan Campbell
Pricing College Podcast
Get a free education when you attend Pricing College. Learn everything about pricing, value management, revenue management and how to build a pricing career. Join Joanna Wells and Aidan Campbell for entertaining and informative discussion every week.
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Recent Episodes
Published 02/03/23
Today's episode is a bit like Part B or a follow-up from our last episode a couple of weeks ago, where we introduced our new project, which we're calling Value Culture.
TIME-STAMPED NOTES:
[00:00] Introduction
[03:05] Why do not all companies have specialised pricing experts or teams?
...
Published 02/03/23
Why Pricing Requires CEO and Csuite Backing
Aidan: In today’s episode, we want to dig a bit deeper into a topic we’ve covered a couple of times in previous episodes. And that it’s vital, it’s so important that a pricing transformation or a major pricing project has CEO, C-suite backing.
...
Published 12/02/22
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