Big franchise news: Taco Bell is #1 in the 2024 Entrepreneur Franchise 500! To mark the occasion, I talk with Sean Tresvant, Taco Bell's new CEO. He spent many years as the CMO of Nike's Jordan Brand, then became Taco Bell's global chief brand officer. Now he's in the hot seat, leading the hottest brand in franchising. We talk about how to make brands culturally relevant, how to build the teams that drive great brands, and his vision for Taco Bell's future. Sponsor: While much of Harvard Business Review’s Content is available for free after signing up at their site, subscriptions to unlimited content start at only $10 a month. Go to www.hbr.org/subscriptions and enter PROMO CODE: SOLVERS right now to take advantage of this great offer.