Product: Knowledge — the Product Marketing Podcast
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It can be infuriating when your marketing efforts get zero traction. Wouldn't it be great if you could focus on activities you know will generate results? Chris Smith, cofounder of Curaytor and author of the bestselling (and newly revised edition of) The Conversion Code, shares data-proven ways...
Published 06/14/22
Would you prefer to learn before launch that your new product idea has flaws that will stop customers from buying? Or wait until it's built and much harder to fix? Validation research through focus groups, surveys and polls can deliver insights important enough to change a product's fortunes—IF...
Published 03/23/22
Nearly all product companies grapple with pricing. What model is the best fit? How do you maximize the market value for a novel product without losing customers when it comes time to pay? Dan Balcauski helps high volume SaaS companies assess pricing practices and optimize pricing and packaging,...
Published 02/09/22