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Graphos Inc.
Product
Knowledge — the Product Marketing Podcast
We‘re all obsessed with product brands, especially those driven by a vision and purpose. Product: Knowledge explores the art of the product launch, from secret Obsession Branding™ techniques to product positioning, product-market fit and other specialized attributes of product marketing that combine to become the difference between stratospheric success stories and catastrophic product failures. It’s the podcast about creating and marketing SaaS, B2B and consumer products people truly need.
Laurier Mandin is founder and CEO of Graphos Product. As the leader of an international product...
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Ratings & Reviews
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5.0 stars from 8 ratings
Great content
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“Laurier gives you insight into product marketing in ways other podcasts don't. Love the format and the content. You’re guaranteed to walk away with value bombs.”Read full review »
Dan Balcauski via Apple Podcasts ·
United States of America ·
02/16/22
Director
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“This podcast is such a great resource for product marketing information and discussion.”
StephanieT9 via Apple Podcasts ·
United States of America ·
03/16/20
Branding Experts
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“It's refreshing to hear about all the the aspects that make up a brand and how this podcast brings in experts to share great information. It's not just about the logo, it's everything about that product from customer service to the unboxing to even the product voice. Lots of good...”Read full review »
Chunky Legs via Apple Podcasts ·
Canada ·
03/04/20
Recent Episodes
It can be infuriating when your marketing efforts get zero traction. Wouldn't it be great if you could focus on activities you know will generate results? Chris Smith, cofounder of Curaytor and author of the bestselling (and newly revised edition of) The Conversion Code, shares data-proven ways...
Published 06/14/22
Published 06/14/22
Would you prefer to learn before launch that your new product idea has flaws that will stop customers from buying? Or wait until it's built and much harder to fix? Validation research through focus groups, surveys and polls can deliver insights important enough to change a product's fortunes—IF...
Published 03/23/22
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See hourly chart positions and more than 30 days of history.
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