In this episode of the Product Powerhouse Podcast, Erin discusses the Shopify Email app and its potential benefits for business owners. She shares her own experience with email service providers and highlights why she decided to create a course on using the Shopify Email app.  Here are the key takeaways from this episode:  The Shopify Email app is an email service provider available to all Shopify users.It allows users to create email marketing campaigns, automation, and send various types of emails such as newsletters, welcome sequences, thank you messages, and abandoned cart reminders.Having both an inbox and an email service provider is essential for effective email marketing.The Shopify Email app is a cost-effective option for those on a tight budget, as it offers up to 10,000 free emails per month.While the app may not have all the advanced features of other platforms, it is a great choice for beginners or those who find other platforms overwhelming.Users can customize email templates and integrate the app with other tools on their Shopify store.Erin announces her new course on using the Shopify Email app, which covers setup, branding, creating campaigns and automations, managing audiences, and more.Links Mentioned: Shopify Email App Shopify Help Center Erin's new Shopify Email Course  Support the Show. Connect with Erin: Product Powerhouse Community Instagram DIY Shopify Course Product Powerhouse Website