In this episode of the Product Powerhouse Podcast, Erin discusses the Shopify Email app and its potential benefits for business owners. She shares her own experience with email service providers and highlights why she decided to create a course on using the Shopify Email app.  Here are the key takeaways from this episode:  The Shopify Email app is an email service provider available to all Shopify users.It allows users to create email marketing campaigns, automation, and send various types...

Do you ever doubt yourself? Don't worry, you're not alone! I chatted with Chantal Dempsey, an award-winning mindset and confidence coach, and she assured me that self-doubt is something we can overcome. Overcoming self-doubt and building confidence is possible for everyoneChanging perspective and focusing on strengths can help build confidenceThe subconscious mind plays a crucial role in self-doubt and can be accessed and reprogrammedPractical techniques, such as celebrating wins and setting...

Welcome back to the Product Powerhouse Podcast! In this episode, host Erin Alexander opens up about her hiatus from podcasting, reflecting on where she's been and what she's been up to over the past 6 months. It's a refreshingly honest and vulnerable listen, as Erin shares her struggles and realizations that led to her return. The main topics covered in this episode: The decision to pause the podcast to focus on creating new content.The impact of changes in her work environment on her energy...

In this episode of the Product Powerhouse podcast, we have a special guest, Ruthie Sterrett, the founder of The Consistency Corner, a content management agency for small business owners.  Ruthie shares her expertise in content strategy and marketing, with a background in corporate retail marketing for over 15 years, Ruthie has developed a systematic approach to building successful content strategies. She discusses the importance of consistency and offers valuable tips on attracting,...

In this episode, we will explore the different wholesale options available on Shopify. Whether you're a seasoned wholesaler or just starting out, Shopify can be a powerful tool for your business. We'll discuss three main options for using Shopify for wholesale, including creating discount codes for your retail site, using an app like Wholesale Club, or setting up a separate wholesale store. We'll dive into the pros and cons of each method, considering factors like customer experience, cost,...

On this episode of Product Powerhouse, we are chatting with retail and ecommerce expert Grace Hayden. Grace shares her personal experience of selling her Turkish towel business, the P’s of retail and formula of running a successful business.  The main points we cover are:  1. The importance of understanding and connecting with your target market. 2. Insights into managing handmade businesses and clarifying confusion around inventory costs. 3. Unveiling the strategies behind profitability in...

On this episode of the the Product Powerhouse podcast, we're talking about launching or relaunching a store. Whether you're starting from scratch or giving your existing store a facelift, we've got you covered. So grab a cup of coffee, sit back, and let's dive into three essential tips to ensure a successful store launch. Tip #1: Planning Ahead No launch is complete without careful planning. Whether you're starting from scratch or giving your store a redesign, meticulous planning is...

In this episode of Product Powerhouse, host Erin Alexander welcomes Sarah Verheyen from Merish Books, a bookkeeping and CFO services provider for creative entrepreneurs.  This episode offers valuable advice and practical tools for product-based business owners to take control of their finances and ensure long-term success. - Erin shares her personal experience and Sarah encourages getting creative to make money. - The Profit First system is recommended for business owners. - A cash flow...

In this episode of Product Powerhouse, host Erin Alexander reflects on the valuable lessons learned from running her business for 7 years. She shares insightful anecdotes and personal experiences that highlight the importance of celebrating success, surrounding oneself with a supportive network, and being resilient in the face of challenges. Erin emphasizes the need to adapt in the ever-changing entrepreneurial world and to trust one's instincts. Additionally, she encourages listeners to...

In this episode of Product Powerhouse, host Erin Alexander chats with Canva expert Brenda Cadman about the benefits of an organized Canva account. Here are three key takeaways from the episode: - Cluttered workspace results in a poorer quality product as creators become frazzled looking for everything. Having a clean and organized workspace in design tools like Canva leads to a clarity of focus and faster creation. - Specializing in a particular tool or area of expertise can make it easier to...

In this episode of the Product Powerhouse podcast, host Erin Alexander chats with Kate De Palma from Scented Designs all about the world of collaborations in business, discussing the benefits, challenges, and important considerations to keep in mind when working with other makers or small businesses. On this episode we cover … Importance of building relationships before collaboratingCreative ways to collaborate with other makers and businessesKnowing when to turn down opportunities Failed...

In this episode of the Product Powerhouse podcast, host Erin Alexander is joined by Denisa Parker, founder of Kind & Ivy Design Studio, to discuss the importance of product packaging and how to create memorable and stand-out packaging for your products.  Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a...

In this episode of the Product Powerhouse podcast, our host discusses the importance of having a well-designed product page and shares 10 essential elements for increasing conversions. On this episode we cover … The ten must have items you need to include on your product pagesWhy you need each item and how they help conversionsOptional items you might want to have on your product pages depending on your product typesOptimizing your product pages with these 10 must-haves will not only increase...

This is the 150th episode of the Product Powerhouse Podcast and we are talking about dealing with customer service mindfully as a small business owner!  Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there! On this episode, host Erin Alexander discusses the...

Are you a creative product-based entrepreneur  who struggles with keeping track of all the moving pieces in your business? The Product Powerhouse Summit kicks off April 18-20! Get your free ticket to this 3 day online event that will help you build, grow, and scale your product-based business. GET YOUR TICKET HERE In episode 149 of the Product Powerhouse podcast, we chat with Carley Zuercher, the founder of Canapy, a project management app designed specifically for creative product-sellers...

Episode 148 of the Product Powerhouse podcast, hosted by Erin Alexander, is  all about marketing strategies for small business owners in 2023.  Here are the key takeaways: Repurposing and reusing content is the way to go if you want to make the most out of your limited resources.Personalization and segmentation in marketing are crucial for connecting with your target audience.Diversifying your marketing strategies is also important, so you're not putting all your eggs in one...

On this episode of the Product Powerhouse Podcast we are talking about the importance of being your number 1 hype woman for your small business with Robyn Clark from Jewelry Business Academy.  Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there! Our next virtual...

In episode 146 of the Product Powerhouse Podcast we are discussing marketing strategies outside of social media. The episode is aimed at business owners who feel overwhelmed by the amount of content they need to create for social media. The host highlights the importance of diversifying marketing strategies to mitigate the risk of relying solely on one platform. She recommends growing email lists as the most important marketing strategy and emphasizes the importance of knowing the target...

In this episode of the Product Powerhouse podcast, Monica Sharma Patnekar from Business with Monica, and I chat about how you can better communicate and connect with your real customers.  She discusses the importance of understanding your customer's desires, actions, and  demographics, and what delights them as buyers, and how to use this information to create effective messaging and marketing strategies. We talk about how a lot of businesses are struggling to create the right messages to...

In episode 144 of the Product Powerhouse podcast, we welcome Kate Ahl, founder of Simple Pin Media, to discuss how Pinterest can help you increase traffic to your site and make more money. Kate starts by explaining how Pinterest works as marketing platform and how it's different from social media platforms like Instagram. She explains the different types of things product sellers should be pinning, including product images and lifestyle images that show how the product can be used in...

Welcome to episode 143 of the Product Powerhouse podcast! Today, we have an amazing guest, Khadirah Muhammad, joining us from SuccesswithSystem.com to talk about creating systems and processes for your business. Khadirah  emphasizes the importance of documenting the day-to-day tasks you do in your business for a week or two. By doing so, you can identify what you're spending most of your time on and what tasks can be delegated to others. Kadirah also suggests recording yourself doing tasks to...

In this episode, we'll discuss why updating your e-commerce shop through a redesign using Shopify can have significant business benefits beyond just making your site look better. We'll cover the top benefits of a redesign and how they can help you increase sales and customer satisfaction. Benefits of a Redesign: Improved User Experience: A redesign can make your site easier to navigate and find what customers are looking for, leading to increased sales and customer satisfaction.Search Engine...

On this episode of the Product Powerhouse Podcast we are talking about 6 common myths that are going around about running a Shopify store.  Build your Shopify BOOTCAMP in just 14 days. This roadmap walks you through exactly what you need to do to design a strategic and beautiful Shopify store. Join me at the The Ultimate Product Party (aff link) happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and...

This week on the Product Powerhouse Podcast I’m chatting with the co-creators of The Ultimate Product Party - Allison Carter and Cat Hildner.  Join me at the The Ultimate Product Party happening in Nashville this May! Come to learn new strategies for growing your product-based business, connect with other product makers and sellers, and have the most fun you’ve ever had on a “work trip.” Sign up today and I'll see you there! This week the Product Powerhouse Podcast I’m chatting with the...