In this episode of Product thinking, Jeff Gothelf and Josh Seiden join Melissa Perri to talk about their exciting new book on OKRs (Objectives and Key Results). They tackle common mistakes made when implementing frameworks like Lean UX, and how OKRs can solve this. Plus they share all the insights they’ve learned over the last 10 years since their first book, Lean UX. Tune in to discover how OKRs improve your business, business unit, or team’s overall focus and alignment.